diff --git a/CHANGELOG.md b/CHANGELOG.md
index 1907dd4c72..5bfb98d7fc 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,3 +1,10 @@
+## [5.10.1](https://github.com/Automattic/newspack-plugin/compare/v5.10.0...v5.10.1) (2024-12-16)
+
+
+### Bug Fixes
+
+* **sync:** strip unsuffixed UTM meta keys from normalized contact data ([#3623](https://github.com/Automattic/newspack-plugin/issues/3623)) ([5bbcc7b](https://github.com/Automattic/newspack-plugin/commit/5bbcc7bc505c1ee022b66285f5753b41705b5c22))
+
 # [5.10.0](https://github.com/Automattic/newspack-plugin/compare/v5.9.2...v5.10.0) (2024-12-16)
 
 
diff --git a/newspack.php b/newspack.php
index 40a25fc2f5..1df3168cf7 100644
--- a/newspack.php
+++ b/newspack.php
@@ -2,7 +2,7 @@
 /**
  * Plugin Name: Newspack
  * Description: An advanced open-source publishing and revenue-generating platform for news organizations.
- * Version: 5.10.0
+ * Version: 5.10.1
  * Author: Automattic
  * Author URI: https://newspack.com/
  * License: GPL2
@@ -14,7 +14,7 @@
 
 defined( 'ABSPATH' ) || exit;
 
-define( 'NEWSPACK_PLUGIN_VERSION', '5.10.0' );
+define( 'NEWSPACK_PLUGIN_VERSION', '5.10.1' );
 
 // Define NEWSPACK_PLUGIN_FILE.
 if ( ! defined( 'NEWSPACK_PLUGIN_FILE' ) ) {
diff --git a/package-lock.json b/package-lock.json
index 35c23f87a3..0ac341fa00 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -1,12 +1,12 @@
 {
 	"name": "newspack",
-	"version": "5.10.0",
+	"version": "5.10.1",
 	"lockfileVersion": 3,
 	"requires": true,
 	"packages": {
 		"": {
 			"name": "newspack",
-			"version": "5.10.0",
+			"version": "5.10.1",
 			"dependencies": {
 				"classnames": "^2.5.1",
 				"colord": "^2.9.3",
diff --git a/package.json b/package.json
index e3875c3cd4..ad3d94027d 100644
--- a/package.json
+++ b/package.json
@@ -1,6 +1,6 @@
 {
 	"name": "newspack",
-	"version": "5.10.0",
+	"version": "5.10.1",
 	"description": "The Newspack plugin. https://newspack.com",
 	"bugs": {
 		"url": "https://github.com/Automattic/newspack-plugin/issues"