diff --git a/client/my-sites/customer-home/cards/tasks/january-bump/index.jsx b/client/my-sites/customer-home/cards/tasks/january-bump/index.jsx
index 7cfa5ff80a4952..7777f9a58c0145 100644
--- a/client/my-sites/customer-home/cards/tasks/january-bump/index.jsx
+++ b/client/my-sites/customer-home/cards/tasks/january-bump/index.jsx
@@ -23,6 +23,7 @@ const JanuaryBump = () => {
 			actionUrl={ localizeUrl(
 				'https://wordpress.com/pricing/start-your-someday-project?ref=my-home-card'
 			) }
+			actionTarget="_self"
 			illustration={ januaryBumpIllustration }
 			taskId={ TASK_JANUARY_BUMP }
 		/>