diff --git a/.semaphore/deploy_dockerhub.yml b/.semaphore/deploy_dockerhub.yml
index 593075bc6..19809fc98 100644
--- a/.semaphore/deploy_dockerhub.yml
+++ b/.semaphore/deploy_dockerhub.yml
@@ -8,7 +8,7 @@ blocks:
           commands:
             - checkout
             - export TAG=$(echo ${SEMAPHORE_GIT_TAG_NAME:-vlatest} |cut -c 2-)
-            - 'docker build -t "$TAG" .'
+            - 'docker build -t "devicefarmer/stf:$TAG" .'
             - docker push devicefarmer/stf:$TAG
       secrets:
         - name: dockerhub-secrets