diff --git a/ynr/apps/people/management/commands/reformat_person_indentifiers.py b/ynr/apps/people/management/commands/reformat_person_indentifiers.py
index ea33cdb75..3b6f10a90 100644
--- a/ynr/apps/people/management/commands/reformat_person_indentifiers.py
+++ b/ynr/apps/people/management/commands/reformat_person_indentifiers.py
@@ -1,5 +1,3 @@
-from urllib.parse import urlparse
-
 from django.core.management import call_command
 from django.core.management.base import BaseCommand
 from people.models import Person
@@ -8,33 +6,33 @@
 class Command(BaseCommand):
     def handle(self, *args, **options):
         """
-        Iterate over all PersonIdentifier objects and reformat the LinkedIn urls as needed.
+        Iterate over all PersonIdentifier objects and reformat values as needed.
         """
 
         people = Person.objects.all()
         for person in people:
             person_identifiers = person.get_all_identifiers
-            linkedin_person_identifiers = [
+            person_identifiers = [
                 identifier
                 for identifier in person_identifiers
-                if identifier.value_type == "linkedin_url"
+                if identifier.value_type == "instagram_url"
             ]
-            # if the parsed_url netloc is uk.linkedin.com,
-            # then this is a redirect and we need to reformat it to www.linkedin.com
-            for identifier in linkedin_person_identifiers:
-                parsed_url = urlparse(identifier.value)
 
-            if parsed_url.netloc == "uk.linkedin.com":
-                # remove the uk. from the netloc
-                identifier.value = identifier.value.replace("uk.", "www.")
-                identifier.save()
-                self.stdout.write(
-                    f"Reformatted LinkedIn URL for {person.name} to {identifier.value}"
-                )
-            else:
-                self.stdout.write(
-                    f"LinkedIn URL for {person.name} is already in the correct format."
-                )
-                pass
+            for identifier in person_identifiers:
+                if identifier.value.startswith("http"):
+                    self.stdout.write(
+                        f"URL for {person.name} is already in the correct format."
+                    )
+                    pass
+                else:
+                    if identifier.value.startswith("@"):
+                        username = identifier.value[1:]
+                        identifier.value = (
+                            f"https://www.instagram.com/{username}"
+                        )
+                        identifier.save()
+                        self.stdout.write(
+                            f"Reformatted URL for {person.name} to {identifier.value}"
+                        )
 
         call_command("identify_inactive_person_links")