Frictionless Signup is Segment’s open-source project to enable the auto-population of form fields with enriched data from Clearbit and Madkudu.
To get started, create a form on your website that accepts and email address. Then add the JavaScript in this repo. In a nutshell, you will hit Clearbit's API with the email address, then use the response payload to prefill the remaining form fields. You can also append the firmographic info (i.e. info related to the person and firm) to your Segment analytics.identify() call so that you have a much richer profile of your customer.
The purpose of Frictionless Signup is to reduce the amount of effort in submitting online forms, without sacrificing rich data about potential customers that marketers, analysts, and product managers might want to use for personalization, sales efficiency, and analysis purposes.
You can see the form in action here.
You will need a Segment account, a Clearbit account, and a Madkudu account for this.
We also advise reading this How-To Guide as a more complete walkthrough of this project at Segment.
Step 1: Accept an Email Address
Step 2: Listen for changes to email form field JavaScript to Listen for Email Field Changes
Step 3: HTTP request to the server with the email address
Step 4: Query the Clearbit API with the email address
Step 5: Prefill remaining form fields with response payload from Clearbit
Using the Node library by clearbit and calling clearbit.Enrichment.find({ email: ‘[email protected]’ }), you can expect a response from their server that looks similar to:
{
"person": {
"id": "a0dd5de3-b1ff-449d-85ab-4b2ffdfdca53",
"name": {
"fullName": "Alex Pruce",
"givenName": "Alex",
"familyName": "Pruce"
},
"email": "[email protected]",
"location": "San Francisco, CA, US",
"employment": {
"domain": "example.com",
"name": "Example",
"title": "Digital Brand and Content Lead",
"role": "marketing",
"seniority": "manager"
},
},
"company": {
"id": "3f5d6a4e-c284-4f78-bfdf-7669b45af907",
"name": "Example",
"legalName": "Example Technologies Inc.",
"domain": "example.com",
"domainAliases": [
"example.org"
],
"url": "https://www.example.com",
"metrics": {
"alexaUsRank": 358,
"alexaGlobalRank": 730,
"googleRank": null,
"employees": 20313,
"marketCap": null,
"raised": 106000000,
"annualRevenue": 1500000000
},
},
}Thank you Guillaume Cabane,Yanael Barbier, Gilles Bertaux, Ben Hoffman
This project was originally inspired by a similar project of Guillaume Cabane while he was CMO of Mention in Paris. The project was led by Gilles Bertaux and developed by Yanael Barbier. At Segment, in his capacity of VP Growth, Guillaume used Frictionless Signup to increase signup conversions and high-quality leads.