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行业调研报告!0405初稿,0413终稿 #25

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Rebecca19 opened this issue Apr 5, 2018 · 3 comments
Open

行业调研报告!0405初稿,0413终稿 #25

Rebecca19 opened this issue Apr 5, 2018 · 3 comments
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@Rebecca19
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FeiWenTianTuan/知识付费行业报告-绯闻天团.pdf,初稿下载地址~

大家回复意见!

@annyeat
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annyeat commented Apr 5, 2018

疑问点:
1.需要再找竞品。我们最大的竞争对手可能是各家APP的解说版。
2.关于市场。
目前初版PPT中的老年人市场广阔,但是具体到我们这一类产品比较模糊。
比如中老年人他们是否愿意用这种产品,意愿有多强(用户调研)
我们打进去,如何避免被各家APP干掉。

@Rebecca19
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Rebecca19 commented Apr 8, 2018

请回答2017:6900万老人+移动互联网,你能抓住机会吗?_36氪

根据CNNIC和国家统计局的官方数据,我们可以看到:至2016年底,60岁+老年网民总量为2925万,互联网渗透率是12.66%;50岁+老年网民总量接近6900万,互联网渗透率是16.33%(注:目前尚未公布50岁+老人占比,按以往年比年增速为4%左右计)

请回答2017:阿里巴巴与400万老人的故事怎样了?_36氪

北京大妈成“网红”获千万点击率-新华网

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