Automatically post urls to multiple platforms

[RichardLitt]

Buffer is useful for Twitter, but it underperforms for Instagram, and it isn't connected to other social medias.

When I post a book review using this process, I should also do the following:

• Post the URL to Twitter with the image and a specified comment
• Post the book title to Instagram with a link to the URL
• Post the review to Scuttlebutt
• Post the review to Facebook (if Facebook is something I'm interested in maintaining, which it isn't clear it is, as I have it disconnected most of the time)
• Post the review to Medium?
• Post the review to the Mailchimp list
• Post the review to my Tinyletter list
• Add the review to my weekly newsletter roundup
• Post to relevant Slacks

Right now, I post only to Mailchimp and Twitter - the former manually, the latter through the Buffer API.

All of this is contingent on putting out high noise, medium signal messaging. Basically - if I write something, post it for people to see. I'm not entirely interested in high signal, low noise messaging: that's what my weekly newsletter is for. Twitter is high noise low signal by default, so I can push everything there with impunity.

I'm not entirely convinced that my book reviews (among other types of content, like my 2018-april blog going on right now) are actually low signal, anyway. I know people enjoy reading them, and measures of signal seem arbitrary.

In any event: there ought to be a shell script or a webapp that I run which does all of this posting for me, or some way of setting up a non-brittle poster through various APIs and connected services - for instance, through RSS (something I'm having issues doing through the Jekyll RSS feed plugin).

This probably isn't a solitary problem, and may help others.