Tim Sharp -
- Dont be tempted to ramp up 100x
- Increase budget by 1.5x
- Keep it for another 3 days
- Did you generate a profit or breakeven?
- Yes ~ increase budget by another 1.5x
- No ~ go back to previous budget
Tim Sharp -
- Run the ad(s) for 3 days
- Objective is to make a profit or breakeven
- Not all ads will generate sales, maybe 1:10
- Kill non-performing ads after 3 days BE BRUTAL!
- THE WINNING AD WILL GENERATE $$$
Dan Dasilva -
- Ideally you want to start off with $20/day for 5 days
- HOWEVER you can do $8 for 7 days and get the same data (or close to it)
- $5 daily budgets is OKAY and they have their place however you want to focus on $8 or $20 to get preliminary data to your ads
- Monitoring your ads: you want to check on them AFTER 3 days to see if they are running and the spend is going. DO NOT TOUCH THEM. DO NOT DO ANYTHING. LET THEM RUN once you launch them!
Sean Prentice -
- Go to Facebook ads and create 3 different ad sets
- For example: Say you are selling a water bottle infuser. You might create campaigns for people interested in yoga, detox, and juicing
- Target the Facebook feeds only to start
- Target adults 25 years and older. They are the ones spending money
- When doing a video ad target people only on wifi
- Now your going to let each campaign start at $5 a day. Then run them up to $30 each
- If you dont get a sale within the $5-$30 you've spent on the interest for your ad, kill that campaign