diff --git a/packages/editor/src/components/post-url/index.js b/packages/editor/src/components/post-url/index.js
index c2b2ac8826b20..3d912af1ca453 100644
--- a/packages/editor/src/components/post-url/index.js
+++ b/packages/editor/src/components/post-url/index.js
@@ -16,7 +16,7 @@ import {
 import { store as noticesStore } from '@wordpress/notices';
 import { copySmall } from '@wordpress/icons';
 import { store as coreStore } from '@wordpress/core-data';
-import { useCopyToClipboard } from '@wordpress/compose';
+import { useCopyToClipboard, useInstanceId } from '@wordpress/compose';
 
 /**
  * Internal dependencies
@@ -69,21 +69,28 @@ export default function PostURL( { onClose } ) {
 	const { createNotice } = useDispatch( noticesStore );
 	const [ forceEmptyField, setForceEmptyField ] = useState( false );
 	const copyButtonRef = useCopyToClipboard( permalink, () => {
-		createNotice( 'info', __( 'Copied URL to clipboard.' ), {
+		createNotice( 'info', __( 'Copied Permalink to clipboard.' ), {
 			isDismissible: true,
 			type: 'snackbar',
 		} );
 	} );
+	const postUrlSlugDescriptionId =
+		'editor-post-url__slug-descriotion-' + useInstanceId( PostURL );
+
 	return (
 		<div className="editor-post-url">
 			<InspectorPopoverHeader
-				title={ __( 'Link' ) }
+				title={ __( 'Slug' ) }
 				onClose={ onClose }
 			/>
 			<VStack spacing={ 3 }>
 				{ isEditable && (
-					<div>
-						{ __( 'Customize the last part of the URL. ' ) }
+					<p className="editor-post-url__intro">
+						<span id={ postUrlSlugDescriptionId }>
+							{ __(
+								'Customize the last part of the Permalink. '
+							) }
+						</span>
 						<ExternalLink
 							href={ __(
 								'https://wordpress.org/documentation/article/page-post-settings-sidebar/#permalink'
@@ -91,56 +98,64 @@ export default function PostURL( { onClose } ) {
 						>
 							{ __( 'Learn more.' ) }
 						</ExternalLink>
-					</div>
+					</p>
 				) }
 				<div>
 					{ isEditable && (
-						<InputControl
-							__next40pxDefaultSize
-							prefix={
-								<InputControlPrefixWrapper>
-									/
-								</InputControlPrefixWrapper>
-							}
-							suffix={
-								<Button
-									icon={ copySmall }
-									ref={ copyButtonRef }
-									label={ __( 'Copy' ) }
-								/>
-							}
-							label={ __( 'Link' ) }
-							hideLabelFromVision
-							value={ forceEmptyField ? '' : postSlug }
-							autoComplete="off"
-							spellCheck="false"
-							type="text"
-							className="editor-post-url__input"
-							onChange={ ( newValue ) => {
-								editPost( { slug: newValue } );
-								// When we delete the field the permalink gets
-								// reverted to the original value.
-								// The forceEmptyField logic allows the user to have
-								// the field temporarily empty while typing.
-								if ( ! newValue ) {
-									if ( ! forceEmptyField ) {
-										setForceEmptyField( true );
-									}
-									return;
-								}
-								if ( forceEmptyField ) {
-									setForceEmptyField( false );
+						<>
+							<InputControl
+								__next40pxDefaultSize
+								prefix={
+									<InputControlPrefixWrapper>
+										/
+									</InputControlPrefixWrapper>
 								}
-							} }
-							onBlur={ ( event ) => {
-								editPost( {
-									slug: cleanForSlug( event.target.value ),
-								} );
-								if ( forceEmptyField ) {
-									setForceEmptyField( false );
+								suffix={
+									<Button
+										icon={ copySmall }
+										ref={ copyButtonRef }
+										label={ __( 'Copy' ) }
+									/>
 								}
-							} }
-							help={
+								label={ __( 'Slug' ) }
+								hideLabelFromVision
+								value={ forceEmptyField ? '' : postSlug }
+								autoComplete="off"
+								spellCheck="false"
+								type="text"
+								className="editor-post-url__input"
+								onChange={ ( newValue ) => {
+									editPost( { slug: newValue } );
+									// When we delete the field the permalink gets
+									// reverted to the original value.
+									// The forceEmptyField logic allows the user to have
+									// the field temporarily empty while typing.
+									if ( ! newValue ) {
+										if ( ! forceEmptyField ) {
+											setForceEmptyField( true );
+										}
+										return;
+									}
+									if ( forceEmptyField ) {
+										setForceEmptyField( false );
+									}
+								} }
+								onBlur={ ( event ) => {
+									editPost( {
+										slug: cleanForSlug(
+											event.target.value
+										),
+									} );
+									if ( forceEmptyField ) {
+										setForceEmptyField( false );
+									}
+								} }
+								aria-describedby={ postUrlSlugDescriptionId }
+							/>
+							<p className="editor-post-url__permalink">
+								<span className="editor-post-url__permalink-visual-label">
+									{ __( 'Permalink:' ) }
+								</span>
 								<ExternalLink
 									className="editor-post-url__link"
 									href={ postLink }
@@ -156,8 +171,8 @@ export default function PostURL( { onClose } ) {
 										{ permalinkSuffix }
 									</span>
 								</ExternalLink>
-							}
-						/>
+							</p>
+						</>
 					) }
 					{ ! isEditable && (
 						<ExternalLink
diff --git a/packages/editor/src/components/post-url/panel.js b/packages/editor/src/components/post-url/panel.js
index be32b40eaf104..a08247d5eac9c 100644
--- a/packages/editor/src/components/post-url/panel.js
+++ b/packages/editor/src/components/post-url/panel.js
@@ -3,7 +3,7 @@
  */
 import { useMemo, useState } from '@wordpress/element';
 import { useSelect } from '@wordpress/data';
-import { Dropdown, Button } from '@wordpress/components';
+import { Dropdown, Button, ExternalLink } from '@wordpress/components';
 import { __, sprintf } from '@wordpress/i18n';
 import { safeDecodeURIComponent } from '@wordpress/url';
 import { store as coreStore } from '@wordpress/core-data';
@@ -22,6 +22,20 @@ import { store as editorStore } from '../../store';
  * @return {JSX.Element} The rendered PostURLPanel component.
  */
 export default function PostURLPanel() {
+	const { isFrontPage } = useSelect( ( select ) => {
+		const { getCurrentPostId } = select( editorStore );
+		const { getEditedEntityRecord, canUser } = select( coreStore );
+		const siteSettings = canUser( 'read', {
+			kind: 'root',
+			name: 'site',
+		} )
+			? getEditedEntityRecord( 'root', 'site' )
+			: undefined;
+		const _id = getCurrentPostId();
+		return {
+			isFrontPage: siteSettings?.page_on_front === _id,
+		};
+	}, [] );
 	// Use internal state instead of a ref to make sure that the component
 	// re-renders when the popover's anchor updates.
 	const [ popoverAnchor, setPopoverAnchor ] = useState( null );
@@ -38,41 +52,38 @@ export default function PostURLPanel() {
 		[ popoverAnchor ]
 	);
 
+	const label = isFrontPage ? __( 'Link' ) : __( 'Slug' );
+
 	return (
 		<PostURLCheck>
-			<PostPanelRow label={ __( 'Link' ) } ref={ setPopoverAnchor }>
-				<Dropdown
-					popoverProps={ popoverProps }
-					className="editor-post-url__panel-dropdown"
-					contentClassName="editor-post-url__panel-dialog"
-					focusOnMount
-					renderToggle={ ( { isOpen, onToggle } ) => (
-						<PostURLToggle isOpen={ isOpen } onClick={ onToggle } />
-					) }
-					renderContent={ ( { onClose } ) => (
-						<PostURL onClose={ onClose } />
-					) }
-				/>
+			<PostPanelRow label={ label } ref={ setPopoverAnchor }>
+				{ ! isFrontPage && (
+					<Dropdown
+						popoverProps={ popoverProps }
+						className="editor-post-url__panel-dropdown"
+						contentClassName="editor-post-url__panel-dialog"
+						focusOnMount
+						renderToggle={ ( { isOpen, onToggle } ) => (
+							<PostURLToggle
+								isOpen={ isOpen }
+								onClick={ onToggle }
+							/>
+						) }
+						renderContent={ ( { onClose } ) => (
+							<PostURL onClose={ onClose } />
+						) }
+					/>
+				) }
+				{ isFrontPage && <FrontPageLink /> }
 			</PostPanelRow>
 		</PostURLCheck>
 	);
 }
 
 function PostURLToggle( { isOpen, onClick } ) {
-	const { slug, isFrontPage, postLink } = useSelect( ( select ) => {
-		const { getCurrentPostId, getCurrentPost } = select( editorStore );
-		const { getEditedEntityRecord, canUser } = select( coreStore );
-		const siteSettings = canUser( 'read', {
-			kind: 'root',
-			name: 'site',
-		} )
-			? getEditedEntityRecord( 'root', 'site' )
-			: undefined;
-		const _id = getCurrentPostId();
+	const { slug } = useSelect( ( select ) => {
 		return {
 			slug: select( editorStore ).getEditedPostSlug(),
-			isFrontPage: siteSettings?.page_on_front === _id,
-			postLink: getCurrentPost()?.link,
 		};
 	}, [] );
 	const decodedSlug = safeDecodeURIComponent( slug );
@@ -86,7 +97,26 @@ function PostURLToggle( { isOpen, onClick } ) {
 			aria-label={ sprintf( __( 'Change link: %s' ), decodedSlug ) }
 			onClick={ onClick }
 		>
-			{ isFrontPage ? postLink : <>/{ decodedSlug }</> }
+			<>/{ decodedSlug }</>
 		</Button>
 	);
 }
+
+function FrontPageLink() {
+	const { postLink } = useSelect( ( select ) => {
+		const { getCurrentPost } = select( editorStore );
+		return {
+			postLink: getCurrentPost()?.link,
+		};
+	}, [] );
+
+	return (
+		<ExternalLink
+			className="editor-post-url__front-page-link"
+			href={ postLink }
+			target="_blank"
+		>
+			{ postLink }
+		</ExternalLink>
+	);
+}
diff --git a/packages/editor/src/components/post-url/style.scss b/packages/editor/src/components/post-url/style.scss
index c815f89682cb2..b6e9c510d2bc4 100644
--- a/packages/editor/src/components/post-url/style.scss
+++ b/packages/editor/src/components/post-url/style.scss
@@ -9,14 +9,19 @@
 }
 
 /* rtl:begin:ignore */
-.editor-post-url__link {
+.editor-post-url__link,
+.editor-post-url__front-page-link {
 	direction: ltr;
 	word-break: break-word;
-	margin-top: $grid-unit-05;
-	color: $gray-700;
 }
 /* rtl:end:ignore */
 
+.editor-post-url__front-page-link {
+	// Match padding on tertiary buttons for alignment.
+	padding: $grid-unit-15 * 0.5 0 $grid-unit-15 * 0.5 $grid-unit-15;
+}
+
+
 .editor-post-url__link-slug {
 	font-weight: 600;
 }
@@ -30,3 +35,16 @@
 .editor-post-url__panel-toggle {
 	word-break: break-word;
 }
+
+.editor-post-url__intro {
+	margin-bottom: 0;
+}
+
+.editor-post-url__permalink {
+	margin-top: $grid-unit-10;
+	margin-bottom: 0;
+
+	&-visual-label {
+		display: block;
+	}
+}