diff --git a/deploy/helm/pagetron/templates/prometheus.configmap.yaml b/deploy/helm/pagetron/templates/prometheus.configmap.yaml
index 443749d..fedaad1 100644
--- a/deploy/helm/pagetron/templates/prometheus.configmap.yaml
+++ b/deploy/helm/pagetron/templates/prometheus.configmap.yaml
@@ -27,6 +27,15 @@ data:
           - targets:
               - "localhost:9090"
 
+      {{- if .reloader.enabled }}
+      - job_name: reloader
+        metrics_path: "/metrics"
+        scheme: "http"
+        static_configs:
+          - targets:
+              - "localhost:9533"
+      {{- end }}
+
       # blackbox operational metrics
       - job_name: "blackbox_exporter"
         static_configs:
diff --git a/deploy/helm/pagetron/templates/prometheus.deployment.yaml b/deploy/helm/pagetron/templates/prometheus.deployment.yaml
index 48670ac..043e4f3 100644
--- a/deploy/helm/pagetron/templates/prometheus.deployment.yaml
+++ b/deploy/helm/pagetron/templates/prometheus.deployment.yaml
@@ -40,6 +40,7 @@ spec:
             - --storage.tsdb.path=/prometheus
             - --web.console.libraries=/usr/share/prometheus/console_libraries
             - --web.console.templates=/usr/share/prometheus/consoles
+            - --web.enable-lifecycle
             - --web.enable-admin-api
             - --storage.tsdb.retention.time=10y
             - --storage.tsdb.retention.size=10GB
@@ -60,14 +61,44 @@ spec:
               port: http
 
           volumeMounts:
-            - mountPath: /etc/prometheus
-              name: config
-            - mountPath: /prometheus
-              name: data
+            - name: config
+              mountPath: /etc/prometheus
+            - name: data
+              mountPath: /prometheus
 
           resources:
             {{- toYaml .resources | nindent 12 }}
 
+        {{- if .reloader.enabled }}
+        - name: reloader
+
+          image: {{ .reloader.image.repository }}:{{ .reloader.image.tag }}
+          imagePullPolicy: IfNotPresent
+
+          command:
+            - "/configmap-reload"
+          args:
+            - -volume-dir=/config
+            - -webhook-method=POST
+            - -webhook-status-code=200
+            - -webhook-url=http://127.0.0.1:9090/-/reload
+            - -webhook-retries=1
+
+          volumeMounts:
+            - name: config
+              mountPath: /config
+            - name: data
+              mountPath: /prometheus
+
+          resources:
+            limits:
+              cpu: 100m
+              memory: 64Mi
+            requests:
+              cpu: 50m
+              memory: 64Mi
+        {{- end }}
+
       volumes:
         - name: config
           configMap:
diff --git a/deploy/helm/pagetron/values.yaml b/deploy/helm/pagetron/values.yaml
index d01128e..9363c8d 100644
--- a/deploy/helm/pagetron/values.yaml
+++ b/deploy/helm/pagetron/values.yaml
@@ -66,6 +66,12 @@ prometheus:
       cpu: 50m
       memory: 256Mi
 
+  reloader:
+    enabled: true
+    image:
+      repository: ghcr.io/jimmidyson/configmap-reload
+      tag: v0.12.0
+
   nodeSelector: {}
   tolerations: []