diff --git a/src/background/services/featureFlags/models.ts b/src/background/services/featureFlags/models.ts
index dcd55b7f..c9982084 100644
--- a/src/background/services/featureFlags/models.ts
+++ b/src/background/services/featureFlags/models.ts
@@ -44,7 +44,6 @@ export enum FeatureGates {
   BLOCKAID_DAPP_SCAN_WARNING = 'blockaid-dapp-scan-warning',
   BLOCKAID_TRANSACTION_SCAN = 'blockaid-transaction-scan',
   BLOCKAID_JSONRPC_SCAN = 'blockaid-jsonrpc-scan',
-  HALLIDAY_BUY_FLOW = 'halliday-buy-flow',
   HALLIDAY_BRIDGE_BANNER = 'halliday-bridge-banner',
 }
 
@@ -97,7 +96,6 @@ export const DISABLED_FLAG_VALUES: FeatureFlags = {
   [FeatureGates.BLOCKAID_TRANSACTION_SCAN]: false,
   [FeatureGates.BLOCKAID_JSONRPC_SCAN]: false,
   [FeatureGates.HALLIDAY_BRIDGE_BANNER]: false,
-  [FeatureGates.HALLIDAY_BUY_FLOW]: false,
 };
 
 // Default flags are used when posthog is not available
@@ -148,7 +146,6 @@ export const DEFAULT_FLAGS: FeatureFlags = {
   [FeatureGates.BLOCKAID_TRANSACTION_SCAN]: true,
   [FeatureGates.BLOCKAID_JSONRPC_SCAN]: true,
   [FeatureGates.HALLIDAY_BRIDGE_BANNER]: true,
-  [FeatureGates.HALLIDAY_BUY_FLOW]: true,
 };
 
 export enum FeatureFlagEvents {
diff --git a/src/components/common/HallidayBanner.tsx b/src/components/common/HallidayBanner.tsx
index ecf7f7a1..8bb2ce99 100644
--- a/src/components/common/HallidayBanner.tsx
+++ b/src/components/common/HallidayBanner.tsx
@@ -61,7 +61,7 @@ export const HallidayBanner = () => {
         </IconButton>
         <CardActionArea
           component={Link}
-          href={`${getCoreWebUrl()}/bridge?halliday=1`}
+          href={`${getCoreWebUrl()}/bridge?useHalliday=1`}
           rel="noopener noreferrer"
           target="_blank"
         >
diff --git a/src/components/common/fab/FAB.tsx b/src/components/common/fab/FAB.tsx
index 2e217565..bcda2786 100644
--- a/src/components/common/fab/FAB.tsx
+++ b/src/components/common/fab/FAB.tsx
@@ -26,8 +26,6 @@ import {
   useIsFunctionAvailable,
 } from '@src/hooks/useIsFunctionAvailable';
 import { useAnalyticsContext } from '@src/contexts/AnalyticsProvider';
-import { useFeatureFlagContext } from '@src/contexts/FeatureFlagsProvider';
-import { FeatureGates } from '@src/background/services/featureFlags/models';
 import { getCoreWebUrl } from '@src/utils/getCoreWebUrl';
 import { Flipper } from '../Flipper';
 
@@ -109,7 +107,6 @@ export function FAB({ isContentScrolling }: { isContentScrolling: boolean }) {
   const fabRef = useRef<HTMLButtonElement>(null);
   const fadeTimer = useRef<ReturnType<typeof setTimeout>>();
   const [isExpanded, setIsExpanded] = useState(true);
-  const { isFlagEnabled } = useFeatureFlagContext();
 
   const FABMenuItems = [
     {
@@ -139,14 +136,8 @@ export function FAB({ isContentScrolling }: { isContentScrolling: boolean }) {
       text: t('Buy'),
       name: FunctionNames.BUY,
       icon: <BuyIcon size={24} sx={{ color: theme.palette.common.black }} />,
-      onclick: () => {
-        const hallidayParam = isFlagEnabled(FeatureGates.HALLIDAY_BUY_FLOW)
-          ? '?halliday=1'
-          : '';
-        const url = `${getCoreWebUrl()}/buy${hallidayParam}`;
-
-        window.open(url, '_blank', 'noreferrer');
-      },
+      onclick: () =>
+        window.open(`${getCoreWebUrl()}/buy`, '_blank', 'noreferrer'),
     },
     {
       text: t('Bridge'),