diff --git a/README.md b/README.md
index f9eb308..1cc2a2c 100644
--- a/README.md
+++ b/README.md
@@ -15,7 +15,8 @@ POST /deploy
   "service": "service-name",
   "attributes": {
     "image": "hello-world"
-  }
+  },
+  "forceDeploy": false
 }
 ```
 
diff --git a/deployer/api.py b/deployer/api.py
index 937c787..a5d31c9 100644
--- a/deployer/api.py
+++ b/deployer/api.py
@@ -1,7 +1,7 @@
 import os
 
 from flask import Blueprint, Response, current_app, request
-from pydantic import BaseModel, StrictStr, ValidationError
+from pydantic import BaseModel, StrictBool, StrictStr, ValidationError
 from werkzeug.exceptions import BadRequest
 
 from deployer.config import Config
@@ -12,6 +12,9 @@
 class DeployRequest(BaseModel):
     service: StrictStr
     attributes: dict[StrictStr, StrictStr]
+    # Normally deploys only when an attribute is changed.
+    # Set this to true to always do a deploy for the service.
+    forceDeploy: StrictBool = False
 
 
 def text_response(value, status):
@@ -64,6 +67,7 @@ def deploy(service_locks: ServiceLocks, config: Config, deployer: Deployer):
         deployer.handle(
             service=service,
             attributes=model.attributes,
+            force_deploy=model.forceDeploy,
         )
 
     return text_response("OK\n", 200)
diff --git a/deployer/deployer.py b/deployer/deployer.py
index 8aa4d5c..b55c388 100644
--- a/deployer/deployer.py
+++ b/deployer/deployer.py
@@ -81,7 +81,9 @@ def _write_deployer_file(
     ) -> None:
         deployer_json_file.write_text(json.dumps(content, indent="  ") + "\n")
 
-    def handle(self, service: ServiceModel, attributes: dict[str, str]):
+    def handle(
+        self, service: ServiceModel, attributes: dict[str, str], force_deploy: bool
+    ):
         patch_values: dict[str, str] = {}
         for key, value in attributes.items():
             if key not in service.mappings:
@@ -106,9 +108,10 @@ def handle(self, service: ServiceModel, attributes: dict[str, str]):
             updated_content = self._patch_content(previous_content, patch_values)
             if previous_content == updated_content:
                 logger.info("No changes found")
-                return
-
-            self._write_deployer_file(deployer_json_file, updated_content)
+                if not force_deploy:
+                    return
+            else:
+                self._write_deployer_file(deployer_json_file, updated_content)
 
             start = time.time()
 
@@ -120,12 +123,13 @@ def handle(self, service: ServiceModel, attributes: dict[str, str]):
 
             logger.info(f"Ansible deploy completed in {time.time() - start} s")
 
-            self._write_changes(
-                repo=repo,
-                service=service,
-                deployer_json_file=deployer_json_file,
-                patch_values=patch_values,
-            )
+            if previous_content != updated_content:
+                self._write_changes(
+                    repo=repo,
+                    service=service,
+                    deployer_json_file=deployer_json_file,
+                    patch_values=patch_values,
+                )
 
         finally:
             repo.cleanup()
diff --git a/tests/test_deployer.py b/tests/test_deployer.py
index 5ee5e99..2aca7c5 100644
--- a/tests/test_deployer.py
+++ b/tests/test_deployer.py
@@ -35,6 +35,7 @@ def test_write_retry(
             attributes={
                 "value": "hello",
             },
+            force_deploy=False,
         )
 
         assert mock_push_changes.call_count == 2
@@ -55,6 +56,54 @@ def test_ansible(
             attributes={
                 "value": "hello",
             },
+            force_deploy=False,
         )
 
         mock_push_changes.assert_called_once()
+
+    @patch("deployer.repo.TempRepo.push_changes")
+    @patch("deployer.deployer.Deployer._ansible_deploy")
+    def test_skip_no_change(
+        self,
+        mock_ansible_deploy: MagicMock,
+        mock_push_changes: MagicMock,
+        injector: Injector,
+    ):
+        # Avoid any real side effect.
+        mock_ansible_deploy.return_value = None
+        mock_push_changes.return_value = None
+
+        config = injector.get(Config)
+        deployer = Deployer(config=config)
+
+        deployer.handle(
+            service=config.services["test-service1"],
+            attributes={},
+            force_deploy=False,
+        )
+
+        mock_ansible_deploy.assert_not_called()
+
+    @patch("deployer.repo.TempRepo.push_changes")
+    @patch("deployer.deployer.Deployer._ansible_deploy")
+    def test_force_deploy_for_no_changes(
+        self,
+        mock_ansible_deploy: MagicMock,
+        mock_push_changes: MagicMock,
+        injector: Injector,
+    ):
+        # Avoid any real side effect.
+        mock_ansible_deploy.return_value = None
+        mock_push_changes.return_value = None
+
+        config = injector.get(Config)
+        deployer = Deployer(config=config)
+
+        deployer.handle(
+            service=config.services["test-service1"],
+            attributes={},
+            force_deploy=True,
+        )
+
+        mock_ansible_deploy.assert_called_once()
+        mock_push_changes.assert_not_called()