diff --git a/simulation/agents.py b/simulation/agents.py
index 276c130..08e37f5 100644
--- a/simulation/agents.py
+++ b/simulation/agents.py
@@ -686,3 +686,6 @@ def make_decisions(self, model):
             self.heating_system_costs_subsidies = costs_subsidies
             self.heating_system_costs_insulation = costs_insulation
             self.insulation_element_upgrade_costs = chosen_insulation_costs
+
+        if self.is_heat_pump_aware:
+            model.households_heat_pump_aware_at_current_step += 1
diff --git a/simulation/collectors.py b/simulation/collectors.py
index 1f09ff0..866eb2b 100644
--- a/simulation/collectors.py
+++ b/simulation/collectors.py
@@ -277,6 +277,10 @@ def model_heat_pump_installations_at_current_step(model) -> int:
     return model.heat_pump_installations_at_current_step
 
 
+def model_heat_pump_awareness(model) -> int:
+    return model.heat_pump_awareness
+
+
 def is_first_timestep(model: "DomesticHeatingABM") -> bool:
     return model.current_datetime == model.start_datetime + model.step_interval
 
@@ -352,6 +356,7 @@ def get_model_collectors(
         model_heat_pump_installers,
         model_heat_pump_installation_capacity_per_step,
         model_heat_pump_installations_at_current_step,
+        model_heat_pump_awareness,
         collect_when(model, is_first_timestep)(model_price_gbp_per_kwh_gas),
         collect_when(model, is_first_timestep)(model_price_gbp_per_kwh_electricity),
         collect_when(model, is_first_timestep)(model_price_gbp_per_kwh_oil),
diff --git a/simulation/model.py b/simulation/model.py
index d4c0e2a..e518a91 100644
--- a/simulation/model.py
+++ b/simulation/model.py
@@ -73,6 +73,7 @@ def __init__(
             heat_pump_installer_annual_growth_rate
         )
         self.heat_pump_installations_at_current_step = 0
+        self.households_heat_pump_aware_at_current_step = 0
         self.annual_new_builds = annual_new_builds
 
         super().__init__(UnorderedSpace())
@@ -81,6 +82,10 @@ def __init__(
     def household_count(self) -> int:
         return len(self.space.agents)
 
+    @property
+    def heat_pump_awareness(self) -> float:
+        return self.households_heat_pump_aware_at_current_step / self.household_count
+
     @property
     def heat_pump_installers(self) -> int:
 
@@ -199,6 +204,7 @@ def increment_timestep(self):
             self.boiler_upgrade_scheme_spend_gbp
         )
         self.heat_pump_installations_at_current_step = 0
+        self.households_heat_pump_aware_at_current_step = 0
 
 
 def create_household_agents(