Improve value-proposition communication

[mogul]

What we're after: People arrive in threads and meetings with our bizdev folks having a much better idea what cloud.gov is/does

Benefits/why:

• Reduce wasted effort/time for both prospective customers and people on the team

We need compact ways to communicate what a PaaS is to people who only know the word "cloud", and what it can do for them; why they should be interested in this model for deployment/hosting rather than raw IaaS.

Examples:

• See "stack responsibility" images, eg the " Pizza-as-a-Service" image. See also the AppFog, Pivotal Web Services, and IBM BlueMix sites.
• See also the list of controls that are abstracted behind cloud.gov vs left to the app

[brittag]

This could include:

• Revising the homepage of https://cloud.gov/ based on what we've learned so far about what people need (and getting into a habit of checking that content and iterating on it pretty frequently).
• Revising the homepage of https://docs.cloud.gov/ and the first page of the docs (https://docs.cloud.gov/intro/overview/what-is-cloudgov/).
• Making a two-page printable intro doc that answers the basics of what CIOs need to know.
• Probably a little bit of content testing - asking a few people interested in cloud.gov to screenshare with us and talk through the current site with them.

[brittag]

This also partially depends on #63 (Guidance for getting ATO with cloud.gov) - that guidance will be an important part of communicating our value proposition.

[suprenant]

This mostly seems to contain SkyPorter items, so added that label and pulled Liberator for now to make our sprint planning clearer.

[mogul]

Yeah, this predates SkyPorter taking ownership of this.

On Tue, Sep 27, 2016 at 11:36 AM, Andrew Suprenant <[email protected]

wrote:

This mostly seems to contain SkyPorter items, so added that label and
pulled Liberator for now to make our sprint planning clearer.

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[nikzei]

@berndverst @dlapiduz and I have been refining our value proposition - particularly to more clearly communicate the things this "Pizza as a Service" Platform as a Service offers and what it doesn't.

I have a meeting with Andre from outreach on 10/19 to discuss how we want them to pitch cloud.gov. Let's have conversations beforehand - I'll schedule something for early next week.

[nikzei]

this is what we are working on in #346 so I am closing this.