A sponsorship deck is a concise document that allows sponsors to know more about your hackathon and informs them about ways to participate. Here is a structure that can be followed while designing a deck:
- Cover Page with hackathon logo, website URL, dates clearly visible. This is the page that creates the first impression.
- Introduce the hackathon. Briefly mention the background of the organizers and experience with organizing hackathon or developer-focused events.
- Photos/Stats of past hackathons or developer events, if any.
- Logos of past sponsors.
- Reasons to sponsor - mention benefits like developer engagement, brand visibility, and recruitment opportunities.
- Sponsorship Tiers - it’s a best practice to display the information in a tabular manner, clearly showing the difference between the different tiers.
- Contact information including social media links.