diff --git a/.packit.yml b/.packit.yml
index ae424b7dc0..972ede1d62 100644
--- a/.packit.yml
+++ b/.packit.yml
@@ -72,6 +72,9 @@ jobs:
     trigger: commit
     owner: '@centos-automotive-sig'
     project: bluechi-snapshot
+    notifications:
+      failure_comment:
+        message: "BlueChi build failed for merged commit {commit_sha}. Please check logs {logs_url}, packit dashboard {packit_dashboard_url} and external service dashboard {external_dashboard_url}"
     targets:
       - centos-stream-9-aarch64
       - centos-stream-9-ppc64le