-
Notifications
You must be signed in to change notification settings - Fork 0
/
Copy pathdrew-london.html
204 lines (178 loc) · 8.68 KB
/
drew-london.html
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Sasha Beattie's Portfolio</title>
<link rel="stylesheet" href="home.css">
<link rel="icon" type="image/png" sizes="32x32" href="Images/favicon-32x32.png">
<link rel="icon" type="image/png" sizes="16x16" href="Images/favicon-16x16.png">
</head>
<body style="background-color: unset">
<header>
<aside></aside>
<nav class="hflex">
<a href="index.html" class="hflex" id="SB-logo">
<img src="Images/logo_filled.svg" alt="sasha beattie logo" style="height: 40px">
</a>
<div class="flex hidden" style="height: 100%; gap: 4px; align-items: center;" id="mobile-menu-links">
<a class="menu-links mobile" href="/about.html">About me</a>
<a class="menu-links mobile" href="/work.html">Work</a>
</div>
<div class="flex" style="height: 100%; align-items: center; gap: 6px; padding: 0px 16px;">
<a class="menu-links desktop" href="/about.html">About me</a>
<a class="menu-links desktop" href="/work.html">Work</a>
</div>
<button class="menu-button" id="menu-button" onclick="toggleMenu()">
<svg xmlns="http://www.w3.org/2000/svg" height="24px" viewBox="0 0 24 24" width="24px" fill="#000000">
<path d="M0 0h24v24H0V0z" fill="none" />
<path d="M3 18h18v-2H3v2zm0-5h18v-2H3v2zm0-7v2h18V6H3z" />
</svg>
</button>
</nav>
</header>
<main class="border-b flex">
<aside>
<div class="flex"
style="transform: rotate(270deg); -webkit-transform: rotate(270deg); align-items: center; position: sticky; top: 60%;">
<h4 style="margin-right: 8px; flex-shrink: 0; flex-grow: 1;">Drew London</h4>
<p style="flex-shrink: 0; flex-grow: 1;">website & branding</p>
</div>
</aside>
<section class="vflex">
<article class="flex mobile-noflex border-b" style="width: 100%; margin-top: 52px;">
<div class="vflex" style="padding: 16px; flex-grow: 1">
<div style="width: 100%; background-color: #FFF;">
<img style="width: 100%" src="/Images/Projects/Drew-London/1.png">
</div>
</div>
</article>
<article class="flex mobile-noflex border-b" style="width: 100%;">
<div class="vflex border-r mobile-remove-border d50-m100 dp48-mp24" style="justify-content: end; order: 0;">
<div style="width: 100%">
<h3 class="" style="margin-bottom: 16px">
Drew London
</h3>
<p style="font-size: 1.125rem; line-height: 1.5">
After years of having a website that didn’t necessarily reflect the Drew London team, current work, or
clients, we decided to take the plunge and create something that was undoubtedly Drew!
</p>
<br>
<p><b>Client:</b> M&G Investments</p>
<p><b>Branding & Digital:</b> Sasha Beattie</p>
<p><b>Copywriting:</b> Kate Lewis</p>
<p><b>Copywriting:</b> Sree Mukherjee</p>
<div class="flex" style="flex-wrap: wrap; gap: 8px; margin-top: 32px;">
<div class="project-badges">Product design (Website)</div>
<div class="project-badges">Branding</div>
<div class="project-badges">Illustration</div>
</div>
</div>
</div>
<div class="vflex d50-m100 dp48-mp24" style="flex-grow: 1; order: 1;">
<div style="height: 100%;">
<h4 class="" style="margin-bottom: 16px">
Direction
</h4>
<p style="font-size: 1.125rem; line-height: 1.5">
It was important to create very clear user journeys, both through the content and design but we didn’t
want to look like all the other agencies out there. We’d like to let our work shine but showing the key
elements of Drew London: integrity, kindness and inclusivity. Through colour, typography, illustration and
fantastic content (thanks to the amazing Kate) we achieved a refreshed and revitalised identity for Drew,
one that we felt showed off both our heart and our talents!
</p>
</div>
</div>
</article>
<article class="flex mobile-noflex border-b" style="width: 100%;">
<div class="vflex" style="flex-grow: 1; align-items: start;">
<div class="vflex" style="width: 100%; padding: 16px;">
<img style="width: 100%; align-self: center; background-color: #F0EDE6;"
src="/Images/Projects/Drew-London/2.png">
</div>
<div class="dp48-mp24" style="text-align: left;">
<h4 class="" style="margin-bottom: 16px">
Illustration
</h4>
<div class="hflex mobile-noflex" style="gap: 24px">
<p style="font-size: 1.125rem; line-height: 1.5; margin-bottom: 24px; flex: 1 0 0;">
The “Drew People” or “The Crowd” as I like to call them, populate the website to keep you company as you
explore! Their clothing and hair are transparent so depending on the background, they’ll pick up
different colours.
</p>
<p style="font-size: 1.125rem; line-height: 1.5; margin-bottom: 24px; flex: 1 0 0; align-self: start;">
Inclusivity and representation are very important to us, so the eleven characters come in a few shapes
and sizes - as Drew grows The Crowd will too!
</p>
</div>
</div>
</div>
</article>
<article class="flex mobile-noflex border-b" style="width: 100%;">
<div class="vflex" style="padding: 16px; flex-grow: 1">
<div style="width: 100%; background-color: #F0EDE6;">
<img style="width: 100%" src="/Images/Projects/Drew-London/3.png">
</div>
</div>
</article>
<article class="flex mobile-noflex border-b" style="width: 100%;">
<div class="vflex" style="padding: 16px; flex-grow: 1">
<div style="width: 100%; background-color: #fff;">
<img style="width: 100%" src="/Images/Projects/Drew-London/4.png">
</div>
</div>
</article>
<article class="flex mobile-noflex border-b" style="width: 100%">
<div class="vflex border-r mobile-remove-border d50-m100" style="padding: 16px; flex-grow: 1;">
<div style="width: 100%; background-color: #FFF;">
<video width="100%" autoplay loop muted playsinline>
<source src="/Images/Projects/Drew-London/ad.mp4" type="video/mp4">
Your browser does not support the video tag.
</video>
</div>
</div>
<div class="d50-m100 dp48-mp24">
<h4 class="" style="margin-bottom: 16px">
Advertising & Results
</h4>
<p style="font-size: 1.125rem; line-height: 1.5">
The site and brand redesign won the agency several new clients within the first month of launch and the
Facebook ad campaign had a 97% click rate, with website visitors staying for 9 minutes on average.
</p>
</div>
</article>
<article class="flex mobile-noflex border-b" style="width: 100%;">
<div class="vflex dp48-mp24" style="flex-grow: 1; align-items: start;">
<div class="vflex" style="width: 100%;">
<img style="width: 100%; max-width: 1000px; align-self: center" src="/Images/Projects/Drew-London/5.png">
<img style="width: 100%; max-width: 1000px; align-self: center" src="/Images/Projects/Drew-London/6.png">
<img style="width: 100%; max-width: 1000px; align-self: center" src="/Images/Projects/Drew-London/7.png">
</div>
</div>
</article>
<article class="flex mobile-noflex" style="width: 100%;">
<div class="vflex" style="padding: 16px; flex-grow: 1">
<div style="width: 100%; background-color: #fff;">
<img style="width: 100%" src="/Images/Projects/Drew-London/8.png">
</div>
</div>
</article>
</section>
</main>
<footer>
<aside></aside>
<article class="border-r cflex" style="flex-grow: 1">
<div class="cflex" style="flex-direction: column">
<h4>Say Hello!</h4>
<a href="mailto:[email protected]">[email protected]</a>
</div>
</article>
<article class="cflex" style="flex-grow: 1; border-right: transparent 2px solid">
<a href="https://www.linkedin.com/in/sasha-beattie/">LinkedIn</a>
</article>
</footer>
<script src="navigation.js">
</script>
</body>
</html>