diff --git a/changelog.md b/changelog.md
index dbadd03..260b1c0 100644
--- a/changelog.md
+++ b/changelog.md
@@ -1,3 +1,8 @@
+### 0.10.3 2015-04-29 Edward Muller (edward@heroku.com)
+
+* Add `msg.lost` to the emitted metrics. This is similar to v0.9.X
+    `alltime.lost`
+
 ### 0.10.2 2015-04-29 Edward Muller (edward@heroku.com)
 
 * Fix -version flag.
diff --git a/http_outlet.go b/http_outlet.go
index 426cb69..70078e7 100644
--- a/http_outlet.go
+++ b/http_outlet.go
@@ -46,9 +46,10 @@ type HTTPOutlet struct {
 	errLogger *log.Logger
 
 	// Various stats that we'll collect, see NewHTTPOutlet for names
-	inboxLengthGauge metrics.Gauge // The number of outstanding batches, updated every time we try a post
-	postSuccessTimer metrics.Timer // The timing data for successful posts
-	postFailureTimer metrics.Timer // The timing data for failed posts
+	inboxLengthGauge metrics.Gauge   // The number of outstanding batches, updated every time we try a post
+	postSuccessTimer metrics.Timer   // The timing data for successful posts
+	postFailureTimer metrics.Timer   // The timing data for failed posts
+	msgLostCount     metrics.Counter // The count of lost messages
 }
 
 // NewHTTPOutlet returns a properly constructed HTTPOutlet for the given shuttle
@@ -74,6 +75,7 @@ func NewHTTPOutlet(s *Shuttle) *HTTPOutlet {
 		inboxLengthGauge: metrics.GetOrRegisterGauge("outlet.inbox.length", s.MetricsRegistry),
 		postSuccessTimer: metrics.GetOrRegisterTimer("outlet.post.success", s.MetricsRegistry),
 		postFailureTimer: metrics.GetOrRegisterTimer("outlet.post.failure", s.MetricsRegistry),
+		msgLostCount:     metrics.GetOrRegisterCounter("msg.lost", s.MetricsRegistry),
 	}
 }
 
@@ -128,6 +130,7 @@ func (h *HTTPOutlet) retryPost(batch Batch) {
 			}
 			h.errLogger.Printf(RetryWithTypeFormat, false, msgCount, inboxLength, uuid, attempts, err, err)
 			h.lost.Add(msgCount)
+			h.msgLostCount.Inc(int64(msgCount))
 		}
 		return
 	}
diff --git a/http_outlet_test.go b/http_outlet_test.go
index 1dd572b..1dc32e0 100644
--- a/http_outlet_test.go
+++ b/http_outlet_test.go
@@ -9,6 +9,8 @@ import (
 	"regexp"
 	"testing"
 	"time"
+
+	"github.com/heroku/log-shuttle/Godeps/_workspace/src/github.com/rcrowley/go-metrics"
 )
 
 type testEOFHelper struct {
@@ -90,6 +92,11 @@ func TestOutletEOFRetryMax(t *testing.T) {
 		t.Errorf("lost != 1, == %q\n", lost)
 	}
 
+	mrLost := metrics.GetOrRegisterCounter("msg.lost", s.MetricsRegistry)
+	if lost := mrLost.Count(); lost != 1 {
+		t.Errorf("lost != 1, == %q\n", lost)
+	}
+
 	logMessageCheck := regexp.MustCompile(`EOF`)
 	logMessage := logCapture.Bytes()
 	if !logMessageCheck.Match(logMessage) {