diff --git a/config/default/manager/manager.yaml b/config/default/manager/manager.yaml
index 5fa0fd867..33bb6f882 100644
--- a/config/default/manager/manager.yaml
+++ b/config/default/manager/manager.yaml
@@ -36,6 +36,7 @@ spec:
   template:
     metadata:
       labels:
+        app: kubemacpool
         control-plane: mac-controller-manager
         controller-tools.k8s.io: "1.0"
     spec:
diff --git a/config/release/kubemacpool.yaml b/config/release/kubemacpool.yaml
index 14a218aeb..5218b6eb1 100644
--- a/config/release/kubemacpool.yaml
+++ b/config/release/kubemacpool.yaml
@@ -154,6 +154,7 @@ spec:
   template:
     metadata:
       labels:
+        app: kubemacpool
         control-plane: mac-controller-manager
         controller-tools.k8s.io: "1.0"
     spec:
diff --git a/config/test/kubemacpool.yaml b/config/test/kubemacpool.yaml
index 9b62f2d50..bab5c8950 100644
--- a/config/test/kubemacpool.yaml
+++ b/config/test/kubemacpool.yaml
@@ -154,6 +154,7 @@ spec:
   template:
     metadata:
       labels:
+        app: kubemacpool
         control-plane: mac-controller-manager
         controller-tools.k8s.io: "1.0"
     spec: