diff --git a/Makefile b/Makefile
index e7dc3d4..078ce39 100644
--- a/Makefile
+++ b/Makefile
@@ -21,6 +21,10 @@ cover:
 lint:
 	golangci-lint run
 
+.PHONY: start
+start: build-css
+	go run ./cmd/app
+
 tailwindcss:
 	curl -sLO https://github.com/tailwindlabs/tailwindcss/releases/latest/download/tailwindcss-$(TAILWINDCSS_OS_ARCH)
 	mv tailwindcss-$(TAILWINDCSS_OS_ARCH) tailwindcss
diff --git a/README.md b/README.md
index e62448e..8230f3f 100644
--- a/README.md
+++ b/README.md
@@ -11,3 +11,41 @@ A starter kit for building a web app with gomponents, HTMX, and TailwindCSS in G
 Made with ✨sparkles✨ by [maragu](https://www.maragu.dev/).
 
 Does your company depend on this project? [Contact me at markus@maragu.dk](mailto:markus@maragu.dk?Subject=Supporting%20your%20project) to discuss options for a one-time or recurring invoice to ensure its continued thriving.
+
+## Getting started
+
+The easiest way to get started is to [Use this template](https://github.com/new?template_name=gomponents-starter-kit&template_owner=maragudk) to create a new repository. Or you could clone this repository the traditional way:
+
+```shell
+git clone git@github.com:maragudk/gomponents-starter-kit.git your-app-name
+```
+
+After that, you can start the app with:
+
+```shell
+make start
+```
+
+If you make style changes, watch the CSS with:
+
+```shell
+make watch-css
+```
+
+You can run tests and linting with:
+
+```shell
+make test lint
+```
+
+## Deploying
+
+The [CD workflow](.github/workflows/cd.yml) automatically builds a multi-platform Docker image and pushes it to the Github container registry GHCR.io, tagged with the commit hash as well as `latest`.
+
+You can try building the image locally with:
+
+```shell
+make build-docker
+```
+
+Note that [you need the containerd image store enabled](https://docs.docker.com/desktop/containerd/#enable-the-containerd-image-store) for this to work.