+---layouts | ---shortcodes custom code that adds functionality, eg video tags kind of like addons to the theme
+---public contains the generated site after running 'hugo'
+---content contains all posts | +---builds build posts
| ---posts all other posts
+---static | +---css custom css, eg for video tag
| +---images other images, eg favicon and profile pic
| ---img | +---bithappens photos for the old bithappens.se posts
| +---builds photos for the build posts
| +---files non-image files, eg pdfs
| ---thsq photos for thingsquare.com posts