[ADMIN]: All Subteams Roadmap & Status Tracker for 2025

[yigakpoa]

Description of the task

Hi team leads @flavitacris, @erioc & @comfy96, & @emmanuellabubakar. Per today’s strategy meeting, Please use this status tracker and the PR roadmap document to create a 2025 roadmap for each subteam within the marketing team to ensure that we are all working towards achieving the same goals as a team.

• One of them is to increase our followers to 10,000 on Linkedin, then 1,000 more followers each on other social media platforms.

• Get more donation campaigns out there (showcase more impact use UGC &

• Scout for marketing partnerships with other organizations and individuals (that are not our direct competitors) and leverage their audience. E.g Try the Oppia app with me UGC.

• Conversion to website/app/email signups.

CC - @seanlip FYI

[emmanuellabubakar]

Hi @yigakpoa

Trust you are well.

I am done with the Blog team roadmap for 2024.

Please check it out and let me know your thoughts. Thanks!

[yigakpoa]

Dear Team Leads (@flavitacris, @erioc, @comfy96, & @Kevweigho & @emmanuellabubakar),

This is a reminder regarding the above task. Finalizing your subteam’s roadmap before the year-end review meeting is essential as it will guide our focus areas for 2025 and ensure alignment across the marketing team.

Key Actions

Please use the status tracker and the PR roadmap document as a guide to create a detailed 2025 roadmap for your sub-team. The roadmap should focus on achieving the following team-wide objectives:

1. Social Media Growth

   • Increase our LinkedIn followers to 10,000 and add 1,000 more followers to each of our other social media platforms.

2. Donation Campaigns

   • Showcase more impact through User-Generated Content (UGC) and amplify donation campaigns.

3. Marketing Partnerships

   • Identify and partner with organizations and individuals (non-competitors) to expand our audience reach.
   • Example: Implement “Try the Oppia app with me” UGC campaigns.

4. User Conversions

   • Convert social media engagement into tangible actions like website visits, app downloads, and email signups.

Additional Reminders

• Task Assignment: Please use the team-level structure when assigning tasks to team members to ensure clarity and efficiency. Reference: GitHub Issue #189.
• Blog Team Roadmap: For additional inspiration, review the blog team roadmap here.

Deadline

Submit your subteam’s roadmap on GitHub by COW tomorrow so we can review and discuss them during the year-end meeting.

Your input and collaboration are vital to ensure we achieve our collective goals in 2025. Feel free to reach out if you need clarification or support.

Thank you so much.

[yigakpoa]

Newsletter team roadmap here: https://docs.google.com/document/d/1kT_DzpUcZGGjfhN9hD-9kVx7opixz8MMI6ttI67l1Hs/edit

@EvaFunshoo

[yigakpoa]

Analytics team roadmap: https://docs.google.com/document/d/1870Ub56dhZ46ZO_QjM89YCxFAR_uhOYsnIV6J0Crm-s/edit

Social Media Team Roadmap (needs to be populated): https://docs.google.com/document/d/19iQJjrUuStc1wDhmQlYSzdQs40DTy06U3PDFdpJa9UU/edit

@EvaFunshoo