diff --git a/CHANGELOG.md b/CHANGELOG.md
index c8ad520..2435368 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -2,6 +2,8 @@
 
 ## 0.2.24dev
 
+* [Feature] Allows disabling the message that promotes Ploomber Cloud when initializing `Telemetry`
+
 ## 0.2.23 (2024-01-23)
 
 * [Fix] Fully removes dependency on `click`
diff --git a/src/ploomber_core/telemetry/telemetry.py b/src/ploomber_core/telemetry/telemetry.py
index b4a63a2..b06751a 100644
--- a/src/ploomber_core/telemetry/telemetry.py
+++ b/src/ploomber_core/telemetry/telemetry.py
@@ -28,6 +28,7 @@
     telemetry_version - Telemetry version
 
 """
+
 from copy import copy
 from inspect import signature, _empty
 import logging
@@ -326,7 +327,7 @@ def check_cloud():
     internal.last_cloud_check = now
 
 
-def _get_telemetry_info(package_name, version):
+def _get_telemetry_info():
     """
     The function checks for the local config and uid files, returns the right
     values according to the config file (True/False). In addition it checks
@@ -335,10 +336,6 @@ def _get_telemetry_info(package_name, version):
     # Check if telemetry is enabled, if not skip, else check for uid
     telemetry_enabled = check_telemetry_enabled()
 
-    # Check latest version
-    check_version(package_name, version)
-    check_cloud()
-
     if telemetry_enabled:
         # Check first time install
         is_install = check_first_time_usage()
@@ -384,7 +381,7 @@ def log_call(self, action=None, payload=False, log_args=False, ignore_args=None)
 
 
 class Telemetry:
-    def __init__(self, api_key, package_name, version):
+    def __init__(self, api_key, package_name, version, *, print_cloud_message=True):
         """
 
         Parameters
@@ -398,6 +395,9 @@ def __init__(self, api_key, package_name, version):
         version : str
             Version of the package calling the function
 
+        print_cloud_message : bool, default=True
+            If True, it'll print a message to ask the user to sign up for
+            Ploomber Cloud
         """
         if "_PLOOMBER_TELEMETRY_DEBUG" in os.environ:
             warnings.warn(
@@ -409,16 +409,22 @@ def __init__(self, api_key, package_name, version):
         self.api_key = api_key
         self.package_name = package_name
         self.version = version
+        self.print_cloud_message = print_cloud_message
 
     @classmethod
-    def from_package(cls, package_name):
+    def from_package(cls, package_name, *, print_cloud_message=True):
         """
         Initialize a Telemetry client with the default configuration for
         a package with the given name
         """
         default_api_key = "phc_P9SpSeypyPwxrMdFn2edOOEooQioF2axppyEeDwtMSP"
         version = get_package_version(package_name)
-        return cls(api_key=default_api_key, package_name=package_name, version=version)
+        return cls(
+            api_key=default_api_key,
+            package_name=package_name,
+            version=version,
+            print_cloud_message=print_cloud_message,
+        )
 
     def log_api(self, action, client_time=None, total_runtime=None, metadata=None):
         """
@@ -434,9 +440,13 @@ def log_api(self, action, client_time=None, total_runtime=None, metadata=None):
         if client_time is None:
             client_time = datetime.datetime.now()
 
-        (telemetry_enabled, uid, is_install) = _get_telemetry_info(
-            self.package_name, self.version
-        )
+        (telemetry_enabled, uid, is_install) = _get_telemetry_info()
+
+        # Check latest version
+        check_version(self.package_name, self.version)
+
+        if self.print_cloud_message:
+            check_cloud()
 
         # NOTE: this should not happen anymore
         if "NO_UID" in uid:
diff --git a/tests/telemetry/test_telemetry.py b/tests/telemetry/test_telemetry.py
index 4eaebcf..60bfa1c 100644
--- a/tests/telemetry/test_telemetry.py
+++ b/tests/telemetry/test_telemetry.py
@@ -328,9 +328,7 @@ def test_full_telemetry_info(monkeypatch, ignore_env_var_and_set_tmp_default_hom
     monkeypatch.setattr(telemetry, "DEFAULT_HOME_DIR", str(Path().absolute()))
     monkeypatch.setattr(telemetry, "internal", telemetry.Internal())
 
-    (stat_enabled, uid, is_install) = telemetry._get_telemetry_info(
-        "ploomber", "0.14.0"
-    )
+    (stat_enabled, uid, is_install) = telemetry._get_telemetry_info()
     assert stat_enabled is True
     assert isinstance(uid, str)
     assert is_install is True
@@ -1083,3 +1081,35 @@ def test_from_package():
     assert _telemetry.api_key
     assert _telemetry.version
     assert _telemetry.package_name == "ploomber-core"
+
+
+def test_runs_check_cloud(monkeypatch):
+    mock = Mock()
+    monkeypatch.setattr(telemetry, "check_cloud", mock)
+
+    my_telemetry = telemetry.Telemetry(
+        MOCK_API_KEY,
+        "some-package",
+        "1.2.2",
+        print_cloud_message=True,
+    )
+
+    my_telemetry.log_api("some-action")
+
+    mock.assert_called_once()
+
+
+def test_disable_check_cloud(monkeypatch):
+    mock = Mock()
+    monkeypatch.setattr(telemetry, "check_cloud", mock)
+
+    my_telemetry = telemetry.Telemetry(
+        MOCK_API_KEY,
+        "some-package",
+        "1.2.2",
+        print_cloud_message=False,
+    )
+
+    my_telemetry.log_api("some-action")
+
+    mock.assert_not_called()