diff --git a/src/desktop/components/product-card/__stories__/01-primary.stories.tsx b/src/desktop/components/product-card/__stories__/01-primary.stories.tsx
index bf85f3e2..372030fb 100644
--- a/src/desktop/components/product-card/__stories__/01-primary.stories.tsx
+++ b/src/desktop/components/product-card/__stories__/01-primary.stories.tsx
@@ -3,6 +3,7 @@ import { ProductInfo, Parts } from '@sima-land/moleculas/common/components/produ
 import { Badge, BadgeProps } from '@sima-land/moleculas/common/components/badge';
 import { Stepper } from '@sima-land/ui-nucleons/stepper';
 import FavSVG from '@sima-land/ui-quarks/icons/24x24/Stroked/Favorite';
+import ComparisonAddSVG from '@sima-land/ui-quarks/icons/24x24/Stroked/ComparisonAdd';
 import cupSrc from './cup.jpg';
 
 export default {
@@ -28,7 +29,14 @@ export function Primary() {
 
   return (
     <div style={{ width: '200px', margin: '32px' }}>
-      <ProductCard reduceBaseInfo={elem => reduceBaseInfo(elem, { hideImageButtons: false })}>
+      <ProductCard
+        // Определение контента который будет выведен без наведения (по умолчанию фильтруется)
+        reduceBaseInfo={elem =>
+          reduceBaseInfo(elem, {
+            hideImageButtons: btn => (btn as any)?.props?.icon === FavSVG,
+          })
+        }
+      >
         <ProductInfo>
           {/* Изображение */}
           <Parts.Image src={cupSrc} href='https://www.sima-land.ru'>
@@ -38,6 +46,12 @@ export function Primary() {
               hint='Добавить в избранное'
               hintDirection='right'
             />
+            <Parts.ImageButton
+              icon={ComparisonAddSVG}
+              position={{ x: 'right', y: 'top' }}
+              hint='Добавить в сравнение'
+              hintDirection='left'
+            />
           </Parts.Image>
 
           {/* Шильдики */}
diff --git a/src/desktop/components/product-card/__test__/product-card.test.tsx b/src/desktop/components/product-card/__test__/product-card.test.tsx
index 614604b0..95a03e76 100644
--- a/src/desktop/components/product-card/__test__/product-card.test.tsx
+++ b/src/desktop/components/product-card/__test__/product-card.test.tsx
@@ -1,4 +1,4 @@
-import { Children } from 'react';
+import { Children, isValidElement } from 'react';
 import { fireEvent, render } from '@testing-library/react';
 import { ProductCard, reduceBaseInfo, reduceHoverInfo } from '../product-card';
 import { ProductInfo, Parts } from '../../../../common/components/product-info';
@@ -128,6 +128,27 @@ describe('reduceBaseInfo', () => {
 
     expect(Children.toArray(result.props.children)).toEqual([]);
   });
+
+  it('should handle function as "hideImageButtons" option', () => {
+    const jsx = (
+      <ProductInfo>
+        <Parts.Image>
+          some string
+          <span>excluded</span>
+          <article>survivor</article>
+        </Parts.Image>
+      </ProductInfo>
+    );
+
+    const result = reduceBaseInfo(jsx, {
+      hideImageButtons: value => isValidElement(value) && value.type === 'article',
+    });
+
+    const { container } = render(result);
+
+    expect(container.querySelectorAll('article')).toHaveLength(1);
+    expect(container.textContent).toBe('survivor');
+  });
 });
 
 describe('reduceHoverInfo', () => {
diff --git a/src/desktop/components/product-card/product-card.tsx b/src/desktop/components/product-card/product-card.tsx
index 872c1786..c8975cd5 100644
--- a/src/desktop/components/product-card/product-card.tsx
+++ b/src/desktop/components/product-card/product-card.tsx
@@ -1,5 +1,5 @@
 import { Children, forwardRef, isValidElement, cloneElement, useState } from 'react';
-import { ProductCardChildren, ProductCardProps } from './types';
+import { ProductCardChildren, ProductCardProps, ReduceBaseInfoOptions } from './types';
 import { Parts } from '../../../common/components/product-info';
 import { Plate, PlateProps } from '@sima-land/ui-nucleons/plate';
 import { useLayer } from '@sima-land/ui-nucleons/helpers/layer';
@@ -62,13 +62,7 @@ export const HoverCard = forwardRef<HTMLDivElement | null, PlateProps>((props, r
  */
 export function reduceBaseInfo(
   element: ProductCardChildren,
-  {
-    hideImageButtons = true,
-    hideFooter = true,
-  }: {
-    hideImageButtons?: boolean;
-    hideFooter?: boolean;
-  } = {},
+  { hideImageButtons = true, hideFooter = true }: ReduceBaseInfoOptions = {},
 ) {
   return cloneElement(element, {
     children: Children.map(element.props.children, child => {
@@ -76,9 +70,14 @@ export function reduceBaseInfo(
 
       if (isValidElement(child)) {
         switch (true) {
-          // игнорируем кнопки-иконки на изображении
+          // игнорируем или фильтруем кнопки-иконки на изображении
           case Boolean(child.type === Parts.Image && hideImageButtons):
-            result = cloneElement<any>(child, { children: undefined });
+            result = cloneElement<any>(child, {
+              children:
+                typeof hideImageButtons === 'function'
+                  ? Children.toArray(child.props.children).filter(hideImageButtons)
+                  : undefined,
+            });
             break;
 
           // игнорируем футер
diff --git a/src/desktop/components/product-card/types.ts b/src/desktop/components/product-card/types.ts
index 1b81caa8..c31859ac 100644
--- a/src/desktop/components/product-card/types.ts
+++ b/src/desktop/components/product-card/types.ts
@@ -14,3 +14,12 @@ export interface ProductCardProps extends HTMLAttributes<HTMLDivElement> {
   /** Получив содержимое должен вернуть то что будет выведено во всплывающей карточке. */
   reduceHoverInfo?: (children: ProductCardChildren) => ReactNode;
 }
+
+/** Опции фильтрации содержимого карточки без наведения. */
+export interface ReduceBaseInfoOptions {
+  /** Надо ли скрыть кнопки на картинке. При передаче функции она будет применена для каждого дочернего элемента внутри картинки как фильтр. */
+  hideImageButtons?: boolean | ((element: ReactNode) => boolean);
+
+  /** Надо ли скрыть футер. */
+  hideFooter?: boolean;
+}