diff --git a/scripts/upload.py b/scripts/upload.py
index 441585c940..127e615779 100644
--- a/scripts/upload.py
+++ b/scripts/upload.py
@@ -1,17 +1,31 @@
 import boto3
 from pathlib import Path
 import mimetypes
+import hashlib
 import os
+import json
 from multiprocessing.pool import ThreadPool
 
 AKEY = os.environ["AWS_S3_ACCESS_KEY"]
 SKEY = os.environ["AWS_S3_SECRET_KEY"]
+
 BUCKET = "keras.io"
 USE_THREADING = True
+HASH_CACHE = "contents_hashes.json"
 
 s3 = boto3.client("s3", aws_access_key_id=AKEY, aws_secret_access_key=SKEY)
 
 
+def hash_file(fpath):
+    h = hashlib.sha256()
+    b = bytearray(128 * 1024)
+    mv = memoryview(b)
+    with open(fpath, "rb", buffering=0) as f:
+        while n := f.readinto(mv):
+            h.update(mv[:n])
+    return h.hexdigest()[:8]
+
+
 def upload_file(bucket, fpath, key_name, redirect=None):
     print(f"...Upload to {bucket}:{key_name}")
     mime = mimetypes.guess_type(fpath)[0]
@@ -23,6 +37,19 @@ def upload_file(bucket, fpath, key_name, redirect=None):
     )
 
 
+def load_hash_cache():
+    s3.download_file(BUCKET, HASH_CACHE, HASH_CACHE)
+    with open(HASH_CACHE) as f:
+        contents = f.read()
+        return json.loads(contents)
+
+
+def save_hash_cache(hash_cache):
+    with open(HASH_CACHE, "w") as f:
+        f.write(json.dumps(hash_cache))
+    upload_file(BUCKET, HASH_CACHE, HASH_CACHE)
+
+
 def wrapped_upload_file(args):
     bucket, fpath, key_name = args
     upload_file(bucket, fpath, key_name)
@@ -44,10 +71,10 @@ def cleanup(site_directory, redirect_directory):
                     s3.delete_object(Bucket=BUCKET, Key=key)
 
 
-def upload_dir(directory, include_img=True):
+def upload_dir(directory, include_img=True, hash_cache=None):
     print(f"Uploading files from '{directory}'...")
     all_targets = []
-    for dp, dn, fn in os.walk(directory):
+    for dp, _, fn in os.walk(directory):
         if fn:
             for f in fn:
                 fpath = os.path.join(dp, f)
@@ -60,6 +87,18 @@ def upload_dir(directory, include_img=True):
                 print("> " + fpath)
                 print(">>>>>> " + key_name)
                 all_targets.append((BUCKET, fpath, key_name))
+
+    if hash_cache is not None:
+        filtered_targets = []
+        new_hash_cache = {}
+        for bucket, fpath, key_name in all_targets:
+            new_hash = hash_file(fpath)
+            old_hash = hash_cache.get(key_name)
+            if new_hash != old_hash:
+                filtered_targets.append((bucket, fpath, key_name))
+            new_hash_cache[key_name] = new_hash
+        all_targets = filtered_targets
+
     if USE_THREADING:
         pool = ThreadPool(processes=8)
         pool.map(wrapped_upload_file, all_targets)
@@ -67,10 +106,13 @@ def upload_dir(directory, include_img=True):
         for args in all_targets:
             wrapped_upload_file(args)
 
+    if hash_cache is not None:
+        return new_hash_cache
+
 
 def upload_redirects(directory):
     print("Uploading redirects...")
-    for dp, dn, fn in os.walk(directory):
+    for dp, _, fn in os.walk(directory):
         if fn:
             for f in fn:
                 fpath = os.path.join(dp, f)
@@ -87,4 +129,8 @@ def upload_redirects(directory):
 
 if __name__ == "__main__":
     root = Path(__file__).parent.parent.resolve()
-    upload_dir(os.path.join(root, "site"), include_img=True)
+    hash_cache = load_hash_cache()
+    hash_cache = upload_dir(
+        os.path.join(root, "site"), include_img=True, hash_cache=hash_cache
+    )
+    save_hash_cache(hash_cache)