diff --git a/newsroom/wire/__init__.py b/newsroom/wire/__init__.py
index fb7ebd6e8..4f2955dd0 100644
--- a/newsroom/wire/__init__.py
+++ b/newsroom/wire/__init__.py
@@ -6,6 +6,8 @@
 from . import utils
 from superdesk.metadata.item import not_analyzed
 
+from .formatters.picture import PictureFormatter
+
 blueprint = Blueprint('wire', __name__)
 
 from . import views  # noqa
@@ -70,6 +72,7 @@ def init_app(app):
     app.download_formatter('nitf', NITFFormatter(), 'NITF', ['wire'])
     app.download_formatter('newsmlg2', NewsMLG2Formatter(), 'NewsMLG2', ['wire'])
     app.download_formatter('json', JsonFormatter(), 'Json', ['agenda'])
+    app.download_formatter('picture', PictureFormatter(), gettext('Story Image'), ['wire'])
 
     app.add_template_global(utils.get_picture, 'get_picture')
     app.add_template_global(utils.get_caption, 'get_caption')
diff --git a/newsroom/wire/formatters/__init__.py b/newsroom/wire/formatters/__init__.py
index f6d8df16c..25c95560a 100644
--- a/newsroom/wire/formatters/__init__.py
+++ b/newsroom/wire/formatters/__init__.py
@@ -22,3 +22,4 @@ def __init__(cls, name, bases, attrs):
 from .newsmlg2 import NewsMLG2Formatter  # noqa
 from .json import JsonFormatter  # noqa
 from .ninjs import NINJSFormatter  # noqa
+from .picture import PictureFormatter  # noqa
diff --git a/newsroom/wire/formatters/picture.py b/newsroom/wire/formatters/picture.py
new file mode 100644
index 000000000..8a9c91e0f
--- /dev/null
+++ b/newsroom/wire/formatters/picture.py
@@ -0,0 +1,19 @@
+from newsroom.wire.formatters.base import BaseFormatter
+from newsroom.wire.utils import get_picture
+
+
+class PictureFormatter(BaseFormatter):
+
+    MIMETYPE = 'image/jpeg'
+    FILE_EXTENSION = 'jpg'
+
+    def format_item(self, item, item_type='items'):
+        if item_type == 'agenda':
+            raise TypeError('Undefined format for agenda')
+
+        picture = get_picture(item)
+
+        if not picture:
+            raise TypeError('Undefined picture')
+
+        return picture.get('renditions', {}).get('baseImage', {}).get('media')
diff --git a/newsroom/wire/views.py b/newsroom/wire/views.py
index 4237be5f9..206ca44c9 100644
--- a/newsroom/wire/views.py
+++ b/newsroom/wire/views.py
@@ -5,7 +5,7 @@
 
 from bson import ObjectId
 from operator import itemgetter
-from flask import current_app as app, request, jsonify
+from flask import current_app as app, request, jsonify, url_for
 from eve.render import send_response
 from eve.methods.get import get_internal
 from werkzeug.utils import secure_filename
@@ -173,7 +173,14 @@ def download(_ids):
     formatter = app.download_formatters[_format]['formatter']
     mimetype = None
     attachment_filename = '%s-newsroom.zip' % utcnow().strftime('%Y%m%d%H%M')
-    if len(items) == 1 or _format == 'watch_lists':
+    if _format == 'picture':
+        try:
+            media_id = formatter.format_item(items[0], item_type=item_type)
+            return flask.redirect(
+                url_for('upload.get_upload', media_id=media_id, filename='baseimage.%s' % formatter.FILE_EXTENSION))
+        except TypeError:
+            return flask.abort(404)
+    elif len(items) == 1 or _format == 'watch_lists':
         item = items[0]
         args_item = item if _format != 'watch_lists' else items
         parse_dates(item)  # fix for old items