diff --git a/inc/admin/class-storefront-admin.php b/inc/admin/class-storefront-admin.php
index cbc91724..9ad21143 100644
--- a/inc/admin/class-storefront-admin.php
+++ b/inc/admin/class-storefront-admin.php
@@ -138,7 +138,7 @@ public function storefront_welcome_screen() {
 						<img src="<?php echo esc_url( get_template_directory_uri() ); ?>/assets/images/admin/welcome-screen/child-themes.jpg" alt="Storefront Powerpack" />
 
 						<p>
-							<?php esc_html_e( 'Quickly and easily transform your shops appearance with Storefront child themes.', 'storefront' ); ?>
+							<?php esc_html_e( 'Quickly and easily transform your shop\'s appearance with Storefront child themes.', 'storefront' ); ?>
 						</p>
 
 						<p>