When I was younger, an old friend who was my boss, introduced me to the "Margarita" concept. He was the leader of our team and we wanted to create apps that could eventually evolve into a startup, so we tried to be as fast paced as possible
So one the, while brainstorming about a new idea, we got to the most feared stage of the process, the vast majority of ideas cannot withstand the ruthlessness of the following questions:
"So... What do we name it? is it registered? are its social network handles free?"
We were diving into a freezing spiral when he said:
Margarita.
Let's say we name it "Margarita" and we have all the domains and handles. This is a good idea, we need to keep moving
And Margarita it was. We corrected course and started discussing about features and bussines models. I don't remember if we ended up building that specific idea, but the important idea of that experience, was the so called: "Project Margarita"
This is the Margarita Forest
A forest of ideas for components, apps and products that live without the burden of knowledge. Free of constant freezing decisions on infrastructure, architecture or tooling, free to have known bugs and quirks, because that is not important
The most important goal of this forest, is to be creative and free of judgement. To write code frequently, so experiments can be published as soon as possible and get immediate feedback
To give ideas a high level of importance, because not all ideas will evolve into a product, but every idea that gets to reality, got there because it was treated with a high level of importance.