Customer_Personality_Analysis

Spent VS Income Cluster

Interpretation 1:-

• Group 0 = High Spending, High Income
• Group 1 = Low Spending, Low Income
• Group 2 = Low Spending, Average Income
• Group 3 = High Spending, Average Income

Detailed Distribution of Clustering

Interpretation 1.1:-

• From the above plot, it can be clearly seen that cluster 0 is our biggest set of customers closely followed by cluster 3

Exploring the campaigns event

Interpretation 1.2:-

• There has not been an overwhelming response to the campaigns so far except (campaign 1). Very few participants overall
• Moreover, no one took part in all 5 of them. Perphaps, better-targets and well-planned campaigns are required to boost sales.

Exploring the Number of Deals

Interpretation 1.3:-

• Unlike campaigns, the deals offered did well. It has best outcome with cluster 2 and 3.
• However, our star customers, cluster 0, are not much into the deals. Nothing seems to attract cluster 1 overwhelmingly.

Profiling - Who is our star customers

Interpretation 2:-

Cluster 0:

• Are definitely not a parent
• At the max there are only 2 members in the family
• A slightly Majority of couples over single person
• Span all ages
• A high income group

Cluster 1:

• The Majority of these peoples are parents
• At the max are 3 members in the family
• They majorily have one kid (and not teenagers, typically)
• Relatively

Cluster 2:

• They are definitely a parent
• At the max are 5 members in the family and at least 2
• Majority of them have a teenager at home
• Relatively older
• A lower income group

Cluster 3:

• Are definitely a parent
• At the max have 4 members in the family and at least 2
• Single Parent are a subset of this group
• Most have a teenegar at home
• Relatively older