Skip to content

Latest commit

 

History

History
31 lines (16 loc) · 1.78 KB

README.md

File metadata and controls

31 lines (16 loc) · 1.78 KB
Raw

Code and Dataset repository

The Implementation of the SAS code in the programming language R and Data Set for the book

"Statistical Methods in Customer Relationship Management" 2012 by V. Kumar, J. Andrew Peterson.

Publisher: John Wiley & Sons; 1 Edition (August 7, 2012)

Online ISBN: 9781118349212

Print ISBN: 9781119993209

Link to buy on Amazon

Link to Online Library from Wiley

Link to Google Books

This repo currently contains:

  • the data sets used in the text as Microsoft Excel Files and Data Frames in R package SMCRM.

  • the R code that reproduces the analyses in the book.

Each analysis has a list of required R packages and enumerates the package versions that were used for the analyses contained in the text. Most analyses use visualizations and tables that are consistent with the on-line version and are interactive where possible.

There is no code for chapters 1-2 and 8-9.

The Implementation of the SAS code in the programming language R by Alexander Rodionov in 2018.