The Implementation of the SAS code in the programming language R and Data Set for the book
"Statistical Methods in Customer Relationship Management" 2012 by V. Kumar, J. Andrew Peterson.
Publisher: John Wiley & Sons; 1 Edition (August 7, 2012)
Online ISBN: 9781118349212
Print ISBN: 9781119993209
Link to Online Library from Wiley
This repo currently contains:
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the data sets used in the text as Microsoft Excel Files and Data Frames in R package SMCRM.
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the R code that reproduces the analyses in the book.
Each analysis has a list of required R packages and enumerates the package versions that were used for the analyses contained in the text. Most analyses use visualizations and tables that are consistent with the on-line version and are interactive where possible.
There is no code for chapters 1-2 and 8-9.
The Implementation of the SAS code in the programming language R by Alexander Rodionov in 2018.