New "Denominators are Sneaky" section

src/website/article/fractions-are-a-royal-pain-in-imperial/index.html

@@ -142,6 +142,32 @@ <h2>The Proof Is in the Pudding</h2>
       </p>
    </section>
 
+   <section>
+      <h2>Denominators are Sneaky</h2>
+      <p>
+         Doing basic math operations with fractional inches, such as
+         <code>(11 3/4" + 5 7/8") &times; 2</code>,
+         is cumbersome, but denominators can be quite sneaky even if you're not doing math
+         operations.&nbsp;
+      </p>
+      <p>
+         How many times have you made a measurement like <code>9 5/16"</code> and then gone to make
+         the cut only to have to return to measure again because you forgot if it was
+         <code>9 5/8"</code> or <code>9 5/16"</code>?&nbsp;
+      </p>
+      <figure>
+         <img src=reddit-32nd-64th.png alt=reddit data-license=fair-use>
+         <figcaption>Even Redditors cannot agree on which imperial denominator to use</figcaption>
+      </figure>
+      <p>
+         Because of the small extra cognitive load dedicated to remembering the denominators,
+         you can hold fewer imperial measurements in your head simultaneously than metric
+         measurements.&nbsp;
+         Going metric means you have to write down measurements less often saving you a few seconds
+         here and there so you're a bit more productive.&nbsp;
+      </p>
+   </section>
+
    <section>
       <h2><img src=google-maps-icon.png alt=maps data-license=fair-use>Google Maps</h2>
       <figure>

src/website/article/metric-poetry/index.html

@@ -94,6 +94,11 @@ <h2>Notes</h2>
    <section id=inspiration>
       <h2>Kays of Inspiration</h2>
       <div>
+         <blockquote>
+            "Before you criticize someone, walk a kay in their shoes.&nbsp;
+            Then you're a kay away and you got their shoes."
+            <cite>Johnny Metric Carson</cite>
+         </blockquote>
          <blockquote>
             "Your kayage may vary."
             <cite>U.S. EPA after metrication</cite>

src/website/article/metrication-is-the-path-of-least-resistance/index.html

@@ -26,28 +26,40 @@ <h2>{{articleTitle}}</h2>
 
    <section id=happening>
       <h2>It's Already Happening</h2>
-      <figure>
-         <img src={{heroImage}} alt=2d-radar data-author=nasa data-license=public-domain>
-         <figcaption>{{heroCaption}}</figcaption>
-      </figure>
       <p>
          If NASA made a deliberate decision today to give a press release using metric units the
          misguided imperial zealots would lose their collective minds.&nbsp;
          However, NASA scientists being interviewed on podcasts will often naturally use metric
          units and the imperial zealots don't come after them with pitchforks.&nbsp;
          Likewise, when a private space company, such as SpaceX, makes videos for the public in
-         metric it's hard for there to be any significant backlash because they are a private
+         metric it's hard for there to be any significant backlash because SpaceX is a private
          company.&nbsp;
       </p>
+      <figure>
+         <img src={{heroImage}} alt=2d-radar data-author=nasa data-license=public-domain>
+         <figcaption>{{heroCaption}}</figcaption>
+      </figure>
       <p>
          It won't be long before NASA can publish a press release in metric and nobody will have a
          psychological meltdown.&nbsp;
          We see a similar effect in online shopping.&nbsp;
       </p>
+   </section>
+
+   <section id=consumer>
+      <h2>Consumer Space</h2>
       <p>
          Consumer goods in the U.S. are mostly imported, and online retailers rarely do proper
          conversions to fractional inches for product information.&nbsp;
          Converting units takes effort.&nbsp;
+      </p>
+      <figure class=floating-card>
+         <img src=led-bulb-with-decimal-inches.jpg alt=led data-author=amazon data-license=fair-use>
+         <figcaption>
+            Customary fractional inches are just too much effort
+         </figcaption>
+      </figure>
+      <p>
          Retailers are lazy so they convert product information to decimal inches or sometimes
          don't even bother.&nbsp;
          Who are the imperial zealots going to complain to?&nbsp;
@@ -71,18 +83,6 @@ <h2>It's Already Happening</h2>
       </p>
    </section>
 
-   <section id=race>
-      <h2>Race to the Bottom</h2>
-      <p>
-         Australia and New Zealand did metrication correctly by switching all at once from the top
-         down.&nbsp;
-         Here in America we are going to do it the hard way from the bottom up, but it will
-         happen.&nbsp;
-         <b>Metric is more efficient and sensible than imperial, so it's ironic that metrication
-         in America will be a side-effect of the world-wide race to the bottom.</b>&nbsp;
-      </p>
-   </section>
-
    <section id=gradually>
       <h2>Cem by Cem</h2>
       <p>
@@ -97,6 +97,23 @@ <h2>Cem by Cem</h2>
          However, the more common metric becomes, the easier it will be to metricate challenging
          domains like aviation.&nbsp;
       </p>
+   </section>
+
+   <section id=race>
+      <h2>Race to the Bottom</h2>
+      <p>
+         Australia and New Zealand did metrication correctly by switching all at once from the top
+         down.&nbsp;
+         Here in America we are going to do it the hard way from the bottom up, but it will
+         happen.&nbsp;
+      </p>
+      <p>
+         <b>Metric is more efficient and sensible than imperial, so it's ironic that metrication
+         in America will be a side-effect of the world-wide race to the bottom.</b>&nbsp;
+      </p>
+      <p>
+        There is no "if" in metrication &mdash; only "when".
+      </p>
       <figure>📈 📈 📈</figure>
    </section>
 

src/website/css/figures.less

@@ -20,6 +20,7 @@ section {
             margin-bottom: 50px;
             }
          img {
+            max-height: 400px;
             background-color: white;
             border: 3px solid silver;
             border-radius: 20px;