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133 changes: 133 additions & 0 deletions
133
examples/advanced_operations/add_bidding_data_exclusion.py
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#!/usr/bin/env python | ||
# Copyright 2021 Google LLC | ||
# | ||
# Licensed under the Apache License, Version 2.0 (the "License"); | ||
# you may not use this file except in compliance with the License. | ||
# You may obtain a copy of the License at | ||
# | ||
# https://www.apache.org/licenses/LICENSE-2.0 | ||
# | ||
# Unless required by applicable law or agreed to in writing, software | ||
# distributed under the License is distributed on an "AS IS" BASIS, | ||
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. | ||
# See the License for the specific language governing permissions and | ||
# limitations under the License. | ||
"""Adds a channel-level data exclusion for Smart Bidding. | ||
The exclusion specifically excludes conversions from being used by Smart Bidding | ||
for the time interval specified. | ||
For more information on using data exclusions, see: | ||
https://developers.google.com/google-ads/api/docs/campaigns/bidding/data-exclusions | ||
""" | ||
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import argparse | ||
import sys | ||
from uuid import uuid4 | ||
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from google.ads.googleads.client import GoogleAdsClient | ||
from google.ads.googleads.errors import GoogleAdsException | ||
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def main(client, customer_id, start_date_time, end_date_time): | ||
"""The main method that creates all necessary entities for the example. | ||
Args: | ||
client: an initialized GoogleAdsClient instance. | ||
customer_id: a client customer ID. | ||
start_date_time: a str of the start date for the exclusion period. | ||
end_date_time: a str of the end date for the exclusion period. | ||
""" | ||
# [START add_bidding_data_exclusion] | ||
bidding_data_exclusion_service = client.get_service( | ||
"BiddingDataExclusionService" | ||
) | ||
operation = client.get_type("BiddingDataExclusionOperation") | ||
bidding_data_exclusion = operation.create | ||
# A unique name is required for every data exclusion | ||
bidding_data_exclusion.name = f"Data exclusion #{uuid4()}" | ||
# The CHANNEL scope applies the data exclusion to all campaigns of specific | ||
# advertising channel types. In this example, the exclusion will only | ||
# apply to Search campaigns. Use the CAMPAIGN scope to instead limit the | ||
# scope to specific campaigns. | ||
bidding_data_exclusion.scope = ( | ||
client.enums.SeasonalityEventScopeEnum.CHANNEL | ||
) | ||
bidding_data_exclusion.advertising_channel_types.append( | ||
client.enums.AdvertisingChannelTypeEnum.SEARCH | ||
) | ||
# If setting scope CAMPAIGN, add individual campaign resource name(s) | ||
# according to the commented out line below. | ||
# | ||
# bidding_data_exclusion.campaigns.append( | ||
# "INSERT_CAMPAIGN_RESOURCE_NAME_HERE" | ||
# ) | ||
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bidding_data_exclusion.start_date_time = start_date_time | ||
bidding_data_exclusion.end_date_time = end_date_time | ||
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response = bidding_data_exclusion_service.mutate_bidding_data_exclusions( | ||
customer_id=customer_id, operations=[operation] | ||
) | ||
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resource_name = response.results[0].resource_name | ||
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print(f"Added data exclusion with resource name: '{resource_name}'") | ||
# [END add_bidding_data_exclusion] | ||
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if __name__ == "__main__": | ||
# GoogleAdsClient will read the google-ads.yaml configuration file in the | ||
# home directory if none is specified. | ||
googleads_client = GoogleAdsClient.load_from_storage(version="v8") | ||
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parser = argparse.ArgumentParser( | ||
description="Adds a data exclusion for conversions in Smart Bidding " | ||
"for the given time interval." | ||
) | ||
# The following argument(s) should be provided to run the example. | ||
parser.add_argument( | ||
"-c", | ||
"--customer_id", | ||
type=str, | ||
required=True, | ||
help="The Google Ads customer ID.", | ||
) | ||
parser.add_argument( | ||
"-s", | ||
"--start_date_time", | ||
type=str, | ||
required=True, | ||
help="The start date for the exclusion period, must be in the format: " | ||
"'yyyy-MM-dd HH:mm:ss'.", | ||
) | ||
parser.add_argument( | ||
"-e", | ||
"--end_date_time", | ||
type=str, | ||
required=True, | ||
help="The end date for the exclusion period, must be in the format: " | ||
"'yyyy-MM-dd HH:mm:ss'.", | ||
) | ||
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args = parser.parse_args() | ||
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try: | ||
main( | ||
googleads_client, | ||
args.customer_id, | ||
args.start_date_time, | ||
args.end_date_time, | ||
) | ||
except GoogleAdsException as ex: | ||
print( | ||
f'Request with ID "{ex.request_id}" failed with status ' | ||
f'"{ex.error.code().name}" and includes the following errors:' | ||
) | ||
for error in ex.failure.errors: | ||
print(f'Error with message "{error.message}".') | ||
if error.location: | ||
for field_path_element in error.location.field_path_elements: | ||
print(f"\t\tOn field: {field_path_element.field_name}") | ||
sys.exit(1) |
156 changes: 156 additions & 0 deletions
156
examples/advanced_operations/add_bidding_seasonality_adjustment.py
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#!/usr/bin/env python | ||
# Copyright 2021 Google LLC | ||
# | ||
# Licensed under the Apache License, Version 2.0 (the "License"); | ||
# you may not use this file except in compliance with the License. | ||
# You may obtain a copy of the License at | ||
# | ||
# https://www.apache.org/licenses/LICENSE-2.0 | ||
# | ||
# Unless required by applicable law or agreed to in writing, software | ||
# distributed under the License is distributed on an "AS IS" BASIS, | ||
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. | ||
# See the License for the specific language governing permissions and | ||
# limitations under the License. | ||
"""Adds a channel-level seasonality adjustment for Smart Bidding. | ||
The adjustment changes Smart Bidding behavior by the expected change in | ||
conversion rate for the given future time interval. | ||
For more information on using seasonality adjustments, see: | ||
https://developers.google.com/google-ads/api/docs/campaigns/bidding/seasonality-adjustments | ||
""" | ||
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import argparse | ||
import sys | ||
from uuid import uuid4 | ||
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from google.ads.googleads.client import GoogleAdsClient | ||
from google.ads.googleads.errors import GoogleAdsException | ||
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def main( | ||
client, | ||
customer_id, | ||
start_date_time, | ||
end_date_time, | ||
conversion_rate_modifier, | ||
): | ||
"""The main method that creates all necessary entities for the example. | ||
Args: | ||
client: an initialized GoogleAdsClient instance. | ||
customer_id: a client customer ID. | ||
start_date_time: a str of the start date for the exclusion period. | ||
end_date_time: a str of the end date for the exclusion period. | ||
conversion_rate_modifier: the modifier to apply to conversions during | ||
the given time period. | ||
""" | ||
# [START add_bidding_seasonality_adjustment] | ||
bidding_seasonality_adjustment_service = client.get_service( | ||
"BiddingSeasonalityAdjustmentService" | ||
) | ||
operation = client.get_type("BiddingSeasonalityAdjustmentOperation") | ||
bidding_seasonality_adjustment = operation.create | ||
# A unique name is required for every seasonality adjustment. | ||
bidding_seasonality_adjustment.name = f"Seasonality adjustment #{uuid4()}" | ||
# The CHANNEL scope applies the conversion_rate_modifier to all campaigns of | ||
# specific advertising channel types. In this example, the | ||
# conversion_rate_modifier will only apply to Search campaigns. Use the | ||
# CAMPAIGN scope to instead limit the scope to specific campaigns. | ||
bidding_seasonality_adjustment.scope = ( | ||
client.enums.SeasonalityEventScopeEnum.CHANNEL | ||
) | ||
bidding_seasonality_adjustment.advertising_channel_types.append( | ||
client.enums.AdvertisingChannelTypeEnum.SEARCH | ||
) | ||
# If setting scope CAMPAIGN, add individual campaign resource name(s) | ||
# according to the commented out line below. | ||
# | ||
# bidding_seasonality_adjustment.campaigns.append( | ||
# "INSERT_CAMPAIGN_RESOURCE_NAME_HERE" | ||
# ) | ||
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bidding_seasonality_adjustment.start_date_time = start_date_time | ||
bidding_seasonality_adjustment.end_date_time = end_date_time | ||
# The conversion_rate_modifier is the expected future conversion rate | ||
# change. When this field is unset or set to 1.0, no adjustment will be | ||
# applied to traffic. The allowed range is 0.1 to 10.0. | ||
bidding_seasonality_adjustment.conversion_rate_modifier = ( | ||
conversion_rate_modifier | ||
) | ||
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response = bidding_seasonality_adjustment_service.mutate_bidding_seasonality_adjustments( | ||
customer_id=customer_id, operations=[operation] | ||
) | ||
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resource_name = response.results[0].resource_name | ||
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print(f"Added seasonality adjustment with resource name: '{resource_name}'") | ||
# [END add_bidding_seasonality_adjustment] | ||
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if __name__ == "__main__": | ||
# GoogleAdsClient will read the google-ads.yaml configuration file in the | ||
# home directory if none is specified. | ||
googleads_client = GoogleAdsClient.load_from_storage(version="v8") | ||
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parser = argparse.ArgumentParser( | ||
description="Adds a seasonality adjustment for conversions in Smart " | ||
"Bidding for the given time interval." | ||
) | ||
# The following argument(s) should be provided to run the example. | ||
parser.add_argument( | ||
"-c", | ||
"--customer_id", | ||
type=str, | ||
required=True, | ||
help="The Google Ads customer ID.", | ||
) | ||
parser.add_argument( | ||
"-s", | ||
"--start_date_time", | ||
type=str, | ||
required=True, | ||
help="The start date for the adjustment period, must be in the format: " | ||
"'yyyy-MM-dd HH:mm:ss'.", | ||
) | ||
parser.add_argument( | ||
"-e", | ||
"--end_date_time", | ||
type=str, | ||
required=True, | ||
help="The end date for the adjustment period, must be in the format: " | ||
"'yyyy-MM-dd HH:mm:ss'.", | ||
) | ||
parser.add_argument( | ||
"-m", | ||
"--conversion_rate_modifier", | ||
type=float, | ||
required=True, | ||
help="The conversion rate modifier that will be applied during the " | ||
"adjustment period. This value must be in the range 0.1 to 10.0.", | ||
) | ||
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args = parser.parse_args() | ||
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try: | ||
main( | ||
googleads_client, | ||
args.customer_id, | ||
args.start_date_time, | ||
args.end_date_time, | ||
args.conversion_rate_modifier, | ||
) | ||
except GoogleAdsException as ex: | ||
print( | ||
f'Request with ID "{ex.request_id}" failed with status ' | ||
f'"{ex.error.code().name}" and includes the following errors:' | ||
) | ||
for error in ex.failure.errors: | ||
print(f'Error with message "{error.message}".') | ||
if error.location: | ||
for field_path_element in error.location.field_path_elements: | ||
print(f"\t\tOn field: {field_path_element.field_name}") | ||
sys.exit(1) |
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