This project involves analyzing and modeling customer data from a bank to achieve two main objectives: 1. Customer Segmentation: Segmenting customers into distinct groups based on their features. 2. Predictive Modeling: Building a model to predict the likelihood of a customer responding positively to a marketing campaign.
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This project involves analyzing and modeling customer data from a bank to achieve two main objectives: 1. Customer Segmentation: Segmenting customers into distinct groups based on their features. 2. Predictive Modeling: Building a model to predict the likelihood of a customer responding positively to a marketing campaign.
gzmgrnmz/Customer-Acquisition-Prediction-and-Feature-Optimization-for-Banking
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This project involves analyzing and modeling customer data from a bank to achieve two main objectives: 1. Customer Segmentation: Segmenting customers into distinct groups based on their features. 2. Predictive Modeling: Building a model to predict the likelihood of a customer responding positively to a marketing campaign.
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