Kaggle - Website Traffic Dataset
The E-commerce industry, specifically focusing on optimizing website performance and marketing strategies. The goal is to understand user behavior, traffic sources, and conversion rates to enhance user experience and drive sales.
The main goal of this project is to analyze website traffic data to uncover insights about user behavior and marketing effectiveness. By doing this, we want to find out which traffic sources bring in the most engaged visitors, how time spent on the site affects conversions, and what might be causing visitors to leave after just one page. This will help e-commerce businesses improve their online strategies and boost sales.
This dataset is perfect for our project goal as it provides detailed information on how users interact with a website, including traffic sources, time spent on the site, and conversion rates. By analyzing this data, we can get a clearer picture of which marketing efforts are paying off and where there might be opportunities for improvement. It’s essential for making data-driven decisions to enhance website performance and increase sales.
- Business Owners (Non-Technical): Require high-level insights to make strategic decisions about marketing and site performance.
- Digital Marketing Managers (Mixed): Need detailed performance metrics to refine and optimize marketing strategies.
- E-Commerce Analysts (Technical): Use the data for in-depth analysis to identify trends and opportunities.
- Web Analysts (Technical): Focus on analyzing user behavior and site performance to improve the user experience.
- UX/UI Designers (Mixed): Need insights into user interactions to design better interfaces and improve user engagement.