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@@ -223,6 +223,7 @@ <h2>Outline</h2> | |
<li>Budget Optimization and Simulations</li> | ||
<li>Time-varying parameters (baseline and media effects)</li> | ||
<li>Lift test calibration through custom likelihoods</li> | ||
<li>PyMC-Marketing in production</li> | ||
</ul> | ||
</div> | ||
</div> | ||
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@@ -500,6 +501,13 @@ <h2>Budget Optimization</h2> | |
<p><a href="https://www.pymc-marketing.io/en/latest/notebooks/mmm/mmm_allocation_assessment.html">Budget Allocation Risk Assessment with PyMC-Marketing</a></p> | ||
</div> | ||
</section> | ||
<section id="pymc-marketing-in-production" class="slide level2"> | ||
<h2>PyMC-Marketing in Production</h2> | ||
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||
<img data-src="amld_2025_files/static/images/mmm-autolog-artifacts.png" class="quarto-figure quarto-figure-center r-stretch" width="1000"><div class="footer"> | ||
<p><a href="https://github.com/wd60622/pymc-mlflow-example/tree/main">PyMC-Marketing - MLflow Example</a></p> | ||
</div> | ||
</section> | ||
<section id="thank-you" class="slide level2" data-background-image="amld_2025_files/static/images/logos/pymc-labs-black.jpg"> | ||
<h2>Thank You!</h2> | ||
<h4 id="juan.orduzpymc-labs.com"><a href="mailto:[email protected]">[email protected]</a></h4> | ||
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- Budget Optimization and Simulations | ||
- Time-varying parameters (baseline and media effects) | ||
- Lift test calibration through custom likelihoods | ||
- PyMC-Marketing in production | ||
::: | ||
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## What is Media Mix Modeling (MMM)? | ||
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[Budget Allocation Risk Assessment with PyMC-Marketing](https://www.pymc-marketing.io/en/latest/notebooks/mmm/mmm_allocation_assessment.html) | ||
::: | ||
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## PyMC-Marketing in Production | ||
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![](amld_2025_files/static/images/mmm-autolog-artifacts.png){fig-align="center" width="1000"} | ||
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::: footer | ||
[PyMC-Marketing - MLflow Example](https://github.com/wd60622/pymc-mlflow-example/tree/main) | ||
::: | ||
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## Thank You! {background-image="amld_2025_files/static/images/logos/pymc-labs-black.jpg"} | ||
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#### [[email protected]](mailto:[email protected]) |
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Presentations/amld_2025/amld_2025_files/static/images/mmm-autolog-artifacts.png
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