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pymc-in-prod
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juanitorduz committed Jan 16, 2025
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8 changes: 8 additions & 0 deletions Presentations/amld_2025/amld_2025.html
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Expand Up @@ -223,6 +223,7 @@ <h2>Outline</h2>
<li>Budget Optimization and Simulations</li>
<li>Time-varying parameters (baseline and media effects)</li>
<li>Lift test calibration through custom likelihoods</li>
<li>PyMC-Marketing in production</li>
</ul>
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</div>
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<p><a href="https://www.pymc-marketing.io/en/latest/notebooks/mmm/mmm_allocation_assessment.html">Budget Allocation Risk Assessment with PyMC-Marketing</a></p>
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</section>
<section id="pymc-marketing-in-production" class="slide level2">
<h2>PyMC-Marketing in Production</h2>

<img data-src="amld_2025_files/static/images/mmm-autolog-artifacts.png" class="quarto-figure quarto-figure-center r-stretch" width="1000"><div class="footer">
<p><a href="https://github.com/wd60622/pymc-mlflow-example/tree/main">PyMC-Marketing - MLflow Example</a></p>
</div>
</section>
<section id="thank-you" class="slide level2" data-background-image="amld_2025_files/static/images/logos/pymc-labs-black.jpg">
<h2>Thank You!</h2>
<h4 id="juan.orduzpymc-labs.com"><a href="mailto:[email protected]">[email protected]</a></h4>
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9 changes: 9 additions & 0 deletions Presentations/amld_2025/amld_2025.qmd
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Expand Up @@ -37,6 +37,7 @@ format:
- Budget Optimization and Simulations
- Time-varying parameters (baseline and media effects)
- Lift test calibration through custom likelihoods
- PyMC-Marketing in production
:::

## What is Media Mix Modeling (MMM)?
Expand Down Expand Up @@ -305,6 +306,14 @@ Unobserved confounders can bias the ROAS estimates and lead to wrong marketing s
[Budget Allocation Risk Assessment with PyMC-Marketing](https://www.pymc-marketing.io/en/latest/notebooks/mmm/mmm_allocation_assessment.html)
:::

## PyMC-Marketing in Production

![](amld_2025_files/static/images/mmm-autolog-artifacts.png){fig-align="center" width="1000"}

::: footer
[PyMC-Marketing - MLflow Example](https://github.com/wd60622/pymc-mlflow-example/tree/main)
:::

## Thank You! {background-image="amld_2025_files/static/images/logos/pymc-labs-black.jpg"}

#### [[email protected]](mailto:[email protected])
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