Product-Campaign-Metrics-Comparing-Marketing-Campaigns-against-Competitors

Project Description This case study showcases the use of data analytics to evaluate and enhance marketing strategies within the consumer electronics industry. Focused on assessing the effectiveness of marketing campaigns, the study highlights how data-driven insights can significantly optimize strategies and bolster competitive positioning. Additionally, it offers a practical demonstration of designing and implementing a relational database structure using data analytics tools such as LOOKER, facilitating deeper analysis and better decision-making processes. Technical Skills: LOOKER