docs: add project header to readme (#97)

README.md

@@ -1,15 +1,37 @@
-# A natural language classification engine for geocoding
+<p align="center">
+  <img height="100" src="https://raw.githubusercontent.com/pelias/design/master/logo/pelias_github/Github_markdown_hero.png">
+</p>
+<h3 align="center">A modular, open-source search engine for our world.</h3>
+<p align="center">Pelias is a geocoder powered completely by open data, available freely to everyone.</p>
+<p align="center">
+<a href="https://en.wikipedia.org/wiki/MIT_License"><img src="https://img.shields.io/github/license/pelias/api?style=flat&color=orange" /></a>
+<a href="https://hub.docker.com/u/pelias"><img src="https://img.shields.io/docker/pulls/pelias/api?style=flat&color=informational" /></a>
+<a href="https://gitter.im/pelias/pelias"><img src="https://img.shields.io/gitter/room/pelias/pelias?style=flat&color=yellow" /></a>
+</p>
+<p align="center">
+	<a href="https://github.com/pelias/docker">Local Installation</a> ·
+        <a href="https://geocode.earth">Cloud Webservice</a> ·
+	<a href="https://github.com/pelias/documentation">Documentation</a> ·
+	<a href="https://gitter.im/pelias/pelias">Community Chat</a>
+</p>
+<details open>
+<summary>What is Pelias?</summary>
+<br />
+Pelias is a search engine for places worldwide, powered by open data. It turns addresses and place names into geographic coordinates, and turns geographic coordinates into places and addresses. With Pelias, you’re able to turn your users’ place searches into actionable geodata and transform your geodata into real places.
+<br /><br />
+We think open data, open source, and open strategy win over proprietary solutions at any part of the stack and we want to ensure the services we offer are in line with that vision. We believe that an open geocoder improves over the long-term only if the community can incorporate truly representative local knowledge.
+</details>
+
+# Pelias Parser
+
+A natural language classification engine for geocoding.
 
 This library contains primitive 'building blocks' which can be composed together to produce a powerful and flexible natural language parser.
 
 The project was designed and built to work with the [Pelias geocoder](https://github.com/pelias/pelias), so it comes bundled with a parser called `AddressParser` which can be included in other npm project independent of Pelias.
 
 It is also possible to modify the configuration of `AddressParser`, the dictionaries or the semantics. You can also easily create a completely new parser to suit your own domain.
 
-[![NPM](https://nodei.co/npm/pelias-parser.png?downloads=true&stars=true)](https://nodei.co/npm/pelias-parser)
-
-[![Gitter](https://badges.gitter.im/Join%20Chat.svg)](https://gitter.im/pelias/pelias)
-
 ## AddressParser Example
 
 ```
@@ -205,4 +227,4 @@ Travis tests every release against all supported Node.js versions.
 
 We rely on semantic-release and Greenkeeper to maintain our module and dependency versions.
 
-[![Greenkeeper badge](https://badges.greenkeeper.io/pelias/parser.svg)](https://greenkeeper.io/)
+[![Greenkeeper badge](https://badges.greenkeeper.io/pelias/parser.svg)](https://greenkeeper.io/)