What are the feed specifications?

Supported feed formats

Incito requires a dedicated product/campaign feed on a per publication basis. The supported formats include both JSON (.json) and XML (.xml) formats and are detected automatically and converted. An example feed of such can be found here.

Product feed specifications

Basic product data

The product information you submit using these attributes is our foundation for creating your Incito publication. Make sure everything you submit is of the quality you'd show to a customer.

Attribute	Format	Minimum Requirements
id	Required Your product's unique identifier Example A42B89 Syntax Max 50 characters	Use a unique value for each product. Use the product's SKU where possible The ID is used for identifying which product data to update when the feed changes Use the same ID for the same product - across countries or languages where possible
title	Required Your Product's name Example iPhone 11 Max Syntax Max 30 characters	Accurately describe your product and match the title from you landing page Don't include promotional text like free shipping, quantities, all capital letters, or gimmicky foreign cahracters.
description	Required Your product's description Example Made from 100% organic cotton, this classic red men's polo has a slim fit. Syntax Max 100 characters	Accurately describe your product and match the description from your landing page Don't include promotional text like free shipping, all capital letters, or gimmicky foreign characters. Include only information about the product. Don't include links to your store, sales information, details about competitors, other products, or accessories. Use formatting (for example line breaks, lists, or italics) to format your description
link	Required Your product's landing page Example https://www.example.com/shop?cat=12&id=1030	Use your verified domain name Start with http or https Use an encoded URL that complies with RFC 2396 or RFC 1738. For example, a comma would be represented as "%2C%"
image	Required The URL of your product's main image Example https://www.example.com/image1.png Supported types JPEG (.jpg/.jpeg) format, PNG (.png) format	For the image URL: Link to the main image of your product Start with http or https Use an encoded URL that complies with RFC 2396 or RFC 1738. For example, a comma would be represented as "%2C%" Make sure the URL can be crawled by 3rd party services
category	Required The main product category Example Electronics	Official product category that accurately describes the type of product that is being offered Don't include the entire category tree but only the most parent category value

Price & availability

These attributes define the price, unit, quantity, and visibility of your products. This information is shown to potential customers based on their existence. If you provide savings, they will automatically show up in Incito. If you provide a membership price, it will automatically replace the regular sale price.

Attribute	Format	Minimum Requirements
price	Required Your product's price Example15.00 DKK Syntax Numeric	Accurately submit the product's price and currency and match with the price from your landing page Don't submit a price of 0 (a price of 0 is allowed for mobile devices sold with a contract or promotional offers that should show without a price) For products sold in buld quantities, bundles, or multipacks, submit the total price of the minimum purchasable quantity, bundle, or multipack Include value added tax (VAT) or Goods and Services Tax (GST) in the price
per_unit	Optional The unit of your products price, if the product is sold in a bundle or multipack Example Piece Supported values Month, Piece, Set	Accurately submit the price units and match with the unit sold on your products landing page
membership_pricing	Optional Your product's membership price Example 10.00 USD Syntax Numeric	Accurately submit the product's membership price, and match with the membership price from your landing page Don't submit a memberhsip price of 0 For products sold in buld quantities, bundles, or multipacks, submit the total membership price of the minimum purchasable quantity, bundle, or multipack Include value added tax (VAT) or Goods and Services Tax (GST) in the price
savings	Optional Your product's savings compared to it's regular price Example 100.00 DKK Syntax Numeric	Accurately submit the product's savings amount, and match with the savings from your landing page Don't submit a savings of 0.00 DKK For products sold in bulk quantities, bundles, or multipacks, submit the total savings of the minimum purchasable quantity, bundle, or multipack